1. Pepperfry.com
ORT Consultancy Group

2. Disrupted in the furniture market based on new distribution channel
Situation
10 y old e-tailer
Disrupted in the furniture market based on new distribution channel
Knowledge of India market
Strong relationship with suppliers
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

3. New entrants into the market
Complication
Loses in the last years
New entrants into the market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

4. How to maintain leadership and be profitable?
Challenge
How to maintain leadership and be profitable?
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

5. Threats Analysis Competitors
Online: horizontal market places & specialists
Offline
IKEA: Disruptor?
Alliances between local suppliers: turn into competitors
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

6. Opportunities Analysis Emerging furniture market
IKEA doesnt know local market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

7. Strenghts Analysis Growth 7x in last 3 years
Packaging & Delivery (Pepcart) - > damage rate < 2%
-> NPS over 60
->Delivery rate 92%
Consumer and suppliers knowledge & relationships
-> Database information
-> understand customer end to end cycl
High negotiation power with manufacturers
Curated list
Growth 7x in last 3 years
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

8. Weaknesses Analysis Losing in the last 5 years Only online sell
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

9. Analysis Situation Challenge Analysis Alternatives Recommendation
Implementation
Finance
Conclusion

10. 450 – 480 million internet user based
Analysis
450 – 480 million internet user based
90 – 100 million online
25 – 30 million Pepperfry target
- 5.5 m registered customer - 60 % driven by repeat customer
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

11. Decision criteria Leverage on your current strengths Increase revenue
Time to market
Strength foothold in Indian market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

12. Alternative #1 – International expansion
Decision criteria
Detail
Leverage on your current strengths 
Lack of experience in international markets.
+ Attractiveness of Indian culture
Increase revenue
- Implies investment in build branding and expansion process
Time to market
- Time costly
Strength foothold in Indian market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

13. Alternative #2 – Expansion to selling other products
Decision criteria
Detail
Leverage on your current strengths 
- Despite of knowing Indian market your brand is associated with furniture.
Increase revenue =
Investment in identify cross selling product.
+ Increase sales
Time to market
- Identify local suppliers and selection process
Strength foothold in Indian market 
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

14. Alternative #3 – Vertical integration: Start manufacturing furniture
Decision criteria
Detail
Leverage on your current strengths 
- Lack of experience in manufacturing. Not aligned with core competencies.
Increase revenue
Investment in factories
Time to market
- Long term strategy
Strength foothold in Indian market 
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

15. Alternative #4 – Strength your omnichannel strategy in India
Decision criteria
Detail
Leverage on your current strengths 
+ Knowing of Indian furniture market.
Increase revenue
+ Alliances with Air Bnb
+ Spin-off distribution and packaging to serve other companies.
Time to market =
Invest in R&D
Strength foothold in Indian market
From Online & Offline to Online & NEW Offline + Online to Offline
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

16.   = Alternatives Decision criteria International expansion
Expansion to selling other products
Vertical integration: Start manufacturing furniture
Strength your omnichannel strategy in India
Leverage on your current strengths  
Increase revenue =
Time to market
Strength foothold in Indian market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

17. R&D Pepcart Marketing Online to Offline Offline
Recommendation
Strength your omnichannel strategy in India: leveraged
on your core competencies
R&D
Pepcart
Marketing
Online to Offline
Offline
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

18. Implementation Situation Challenge Analysis Alternatives
Recommendation
Implementation
Finance
Conclusion

19. Financial Assumption: Current Fixed Cost Get Found: IPO Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

20. Risks Risk: other competitors succeed into the market
Market don’t grow as expected: company pioneer into the market
Situation
Challenge
Analysis
Alternatives
Recommendation
Implementation
Finance
Conclusion

21. How to maintain leadership and be profitable?
Conclusion
How to maintain leadership and be profitable?
Strength your omnichannel strategy in India: leveraged
on your core competencies
R&D
Pepcart
Marketing
Online to Offline
Offline