1. AGILE PERSONA Template
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4. Gemma THE BIG PICTURE DAY TO DAY SHOWSTOPPERS Job Role Company Name
Long Term Vision issues Xx Yy Nn
Everyday issues and challenges Xx Nn yy
Obstacles, objections and roadblocks Xx Nn Yy
Gemma
Job Role
Company Name

5. Gemma PERSONA PROFILING, PLACEMENT & TARGETING THE BIG PICTURE
DAY TO DAY
SHOWSTOPPERS
Long Term Vision issues Xx Yy Nn
Everyday issues and challenges Xx Nn yy
Obstacles, objections and roadblocks Xx Nn Yy
Gemma
Job Role
Company Name
MESSAGING MIX
DEMOGRAPHIC IDENTIFIERS
PREFERRED CHANNELS
TRUSTED INFLUENCERS / LOGOS
REGIONAL TARGETING
People, organisations, platforms on web sites that this audience will turn to for trusted insights.
Where are we going to find our persona, and where can we be seen and get found?
Where do we need to focus our messaging, what is the priority for investing in content?
What are the key data points that enable us to identify our audience in data and target them online?
Watering Holes & Hang-Outs - Where can they be found, where can we be seen?
Friends/Siblings
Head of Year/Careers
Greater London
Central London
Home Counties
Mum & Dad
Celebs/Icons
AGE
POLITICAL VIEWS SPECTRUM
AFFINITY INTERESTS
What do people like them typically have interests in that we can use for targeting?
Gym & Exercise
Eating & Drinking
Parties & Clubs
FIRMOGRAPHIC IDENTIFIERS
What characteristics can help us narrow down the right companies & contacts?
Industries – n/a
Job Titles – n/a
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