2. University of Muenster Consulting
Agenda
Management Summary
Analysis
Alternatives/Recommendation
Implementation
Financials/Conclusion
1/14/2019
University of Muenster Consulting

3. University of Muenster Consulting
Problem Statement
Increasing business complexity
Need for leveraging growth opportunities to remain profitable
Challenge to derive a sustainable strategy
Problems
Actions
Outcome
1/14/2019
University of Muenster Consulting

4. Status Quo - Beekeeper’s key issues
Core issues
Need for growth
Rising complexity
Sub- issues
Broad service portfolio
Lack of alignment between different corporate functions
Growing disregard of core values
Lack of agility
Increasing pressure on engineers
Growth across different target industries in the past
Reputation and track record
Acquisition and retention of high-profile clients
Organizational structure and overall business strategy
1/14/2019
University of Muenster Consulting

5. Status Quo – Current business situation of Beekeeper
Strengths
Weaknesses
Positioning in the hospitality industry
Experience with regulatory requirements
Reputation for safe software and effective security systems
International operations and expertise
Decreasing agility
Unknown strategic positioning
Lack of employee alignment
Opportunities
Threats
New business opportunity arising from the General Data Protection Regulation (GDPR)
Growing interest in Beekeeper’s software from other industries (e.g. banking business)
Competition in the market for larger companies
Need for a proven track record and good reputation among large companies to grow further
1/14/2019
University of Muenster Consulting

6. Strategic alternatives for Beekeeper
1. “Go broad”
2. “Go deep”
3. “Spin off”
Focus on growth
Continue diversifying service offerings across different target industries
Leverage potential emerging from GDPR needs
Obtain extensive funding to finance growth
Focus on reducing complexity
Focus selling efforts on the hospitality industry
Vertical integration: Set up a team to offer consulting services within the hospitality industry
Focus on increasing organizational alignment
Focus on restructuring
Separate core hospitality business from other business
Concentrate non-hospitality business on leveraging GDPR chances and experiments
Evaluation of possible alternatives based on the issues identified
1/14/2019
University of Muenster Consulting

7. Evaluation of alternatives#
Alternative
Issues
Organization
Working Environment
Reputation
Data Protection 1
“Go broad” 2
“Go deep” 3
“Spin off”
High importance
Low importance
Positive implication(s)
Mixed or uncertain implication(s)
Negative implication(s)
1/14/2019
University of Muenster Consulting

8. Our recommendation – Go Deep!
Potential risks
Recommendation
Our recommendation – Go Deep!
Implement the “Go deep” strategy!
Growth is not maximized in the short term 1
No opportunity to leverage the chances arising from GDPR needs to the full potential 2
Beekeeper becomes dependent on the cyclic hospitality industry 3 4
1/14/2019
University of Muenster Consulting