1. Satisfaction Time Peak End Rule End Peak
We judge our experiences almost entirely on how they were at the peak and at the end.
Satisfaction
Time

2. Overview:
The peak end rule is a theory that says we judge our past experiences almost entirely on how they were at their peak (whether pleasant or unpleasant) and how they ended. When we do this we discard virtually all other information, including net pleasantness or unpleasantness and how long the experience lasted.
We only remember certain details of a whole experience; the peak and the end. Whether most parts of the experience were acceptable is without influence on the user’s perception of the experience as a whole.
Application:
Customer Service Training – Ensure you leave the customer with a positive feeling or experience and they will remember the whole transaction as positive.