1. Lesson 1: Pricing as A Product Strategy
English for Economics
Unit 2: Prices
Lesson 1: Pricing as A Product Strategy
楊宏羣Oberon

2. Price Sensitive Customers
Reading Summary
Pricing
Cost
Profit Margin
Nature
Services
Price Sensitive Customers

3. Pricing can be less important to some
Reading Summary
Mix: 4Ps
Price
3Ps
Pricing can be less important to some

4. Economics Vocabulary sales volume n Amount sold in a given time
revenue
Amount of income
profitability
Ability from net income
cost structure
Distribution of costs
product positioning
Process for target market
profit margin
Ratio of profitability
calculate v
To find a sum
overhead
frequent
expense
Money spent
utility
Public service

5. Economics Vocabulary depreciation n A decline in the market value
perceived value
Customers’ consideration of value
in unison
adv
Together or at the same time
over-priced a
Value less than pricing
sought after
wanted
fair
reasonable
commodity
Mass-produced product
Premium pricing
Artificially higher price
segment
part
risk averse
Opposed to risk

6. General Vocabulary given prep Because of a particular fact willingness
enthusiasm
rather
adv
instead
assign v
allocate
approximate
To come closer or similar
over-the-counter medicine
Medicine without prescription
assured a
confident

7. Focus generate revenue v+n destroy / maintain profitability
determine price / willingness / pricing
calculate cost
assign value
command pricing

8. Task
Pie Chart
Personal
Task 3
Group
Task 1 + 2