1. READERSHIP RESULTS Q4 2017 to Q3 2018 Oct 2017 to Sept 2018
EMBARGOED UNTIL NOON
22nd November

2. PRINT
UPDATE

3. 453,000 806,000 THE NEW ZEALAND HERALD READERSHIP
AVERAGE ISSUE READERSHIP ON AN UPWARD TREND
453,000
Kiwis read the NZ Herald on a typical day
806,000
Kiwis read the NZ Herald over a week
AIR the same as Previous Release
AIR Up 33,000 readers (+8%) vs Year Ago
Weekly coverage is the same as the last period.
453,000 is about the same as the Wellington Regional Council population.
Source: Nielsen CMI Q – Q AP15+

4. NEW ZEALAND HERALD BRAND AUDIENCE
DAILY BRAND AUDIENCE STILL OVER A MILLION
Daily brand audience 1,050,000
+5% year on year
Weekly brand audience
1,669,000
+7% year on year
Been above a million daily brand for five releases now.
Weekly brand audience has been above 1.5million for 7 releases.
We are seeing consistent and steady growth at a brand level.
Source: Nielsen CMI Q – Q AP15+

5. METROPOLITAN NEWSPAPERS
THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY
Dom Post has declined slightly since last period, while The Press and ODT remain unchanged.
The Press has now got a larger readership than the Dom Post and YOY has increased their readership by 1%
The story here is that we’re bucking the overall METS trend, all of these are showing a long-term decline in readership. NZ Herald on the other hand, is trending upward and has seen increases year on year.
The Press is now ahead of Dom Post.
Source: Nielsen CMI Q – Q AP15+

6. NZH READERS ACROSS THE WEEK
ALL WEEKDAYS ARE UP ON LAST YEAR
Every day is up Y-O-Y. There are at least 27,000 more readers on each day, with 38,000 more readers on Wednesdays and Thursdays.
Source: Nielsen CMI Q – Q AP15+

7. 591,000 THE WEEKEND PROPOSITION HUGE, HIGH VALUE AUDIENCE
Combined Saturday/ Sunday Readers who are engaged for 1h:32m across the weekend
Audience Profile
Families with older kids
Empty nesters with high disposable income
Top occupations
Investment property owners
Portfolios of share & investments
NZME continues to reach close to 600,000 readers on weekends.
Source: Nielsen CMI Q – Q AP15+

8. HERALD ON SUNDAY
STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY
The Herald on Sunday first pulled away from the Sunday Star Times in the Jan-Dec release
Herald On Sunday has 61% share of the Sunday Market
A combination of SST and Sunday News reaches 284,000 – still 44,000 readers behind the HoS
Source: Nielsen CMI Q – Q AP15+

9. THE ENGAGEMENT STORY 442,000 40mins 49mins 509,000 43mins 328,000
THE NEW ZEALAND HERALD BRAND
40mins
Reading the Mon-Fri Herald
49mins
Reading the Weekend Herald
43mins
Reading the Herald On Sunday
58% visited nzherald.co.nz in the last month
28% read content on NZ Herald app
56% visited nzherald.co.nz in the last month
54% visited nzherald.co.nz in the last month
25% read content on NZ Herald app
27% read content on NZ Herald app
442,000
Average Issue Readership
(Mon-Fri)
509,000
Readership
328,000
People spend a phenomenal amount of time reading the herald and Herald on Sunday. In today’s busy world where we’re being told that people are easily distracted and consume media in a fragmented way, to sit down and read a paper for 40 minutes on a weekday is huge. they’re also topping up this with digital usage online and via the app.
Source: Nielsen CMI Q – Q AP15+

10. Magazines up on last period
MAGAZINES TRENDING UPWARDS
MOST MAGAZINES UP YEAR ON YEAR
Magazines up on last period
Unduplicated audience
257,000
+1,000 vs Previous Period
Unduplicated audience
297,000
+9,000 vs Previous Period
Unduplicated audience
294,000
+8,000 vs Previous Period
Fantastic story for magazines, with most up Y-O-Y.
Bite is now measured as a section.
Source: Nielsen CMI Q – Q AP15+

11. VS MAGAZINES & COMPETITORS
NZME MAGAZINES REACH 603,000 ACROSS THE WEEK
Unduplicated audience
227,000
257,000
262,000
294,000
297,000
117,000
Unduplicated
audience
343,000 VS
Fashion Quarterly (Quarterly) 151,000 NZ
Listener (weekly) 187,000
Kia Ora
(Monthly) 384,000
Metro
(Bi-Monthly) 153,000
The TV Guide (weekly)
321,000
NZ Life & Leisure
(Bi-Monthly) 95,000
NZ Woman’s Weekly (Weekly)
519,000
Kia Ora is monthly and our mags are weekly.
Canvas is more than triple Life & Leisure.
Fashion Quarterly, The TV Guide, NZ Listener and NZ Woman’s Weekly have all gone down in readership since last release.
Source: Nielsen CMI Q – Q AP15+

12. NZME PRINT/DIGITAL NEWS BRANDS* REACH 60% OF THE NORTH ISLAND EACH WEEK
Northland
67%
Hawke’s Bay
77%
Bay of Plenty
59%
Rotorua
Manawatu/Whanganui
62%
Source: Nielsen CMI Q – Q AP15+
*Daily and community newspapers, includes weekly claimed nzherald.co.nz

13. REGIONAL DAILIES NZME REGIONALS REACH 247,000 ACROSS THE WEEK
NZME regionals reach about a quarter of a million people.
Source: Nielsen CMI Q – Q AP15+

14. 980,000 REACHING NEARLY A MILLION NORTH ISLANDERS EVERY WEEK
Across a week, NZME daily newspapers* reach
980,000
people (33% of North Islanders aged 15+)
Looking at our dailies as a package, they reach nearly a million every week, about a third of North Islanders.
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

15. 980,000 readers (weekly reach)
MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED +
980,000 readers (weekly reach) =
The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times =
935,000* readers (weekly reach)
NZME print is North Island only, whereas competitors are nationwide – our combined daily newspaper figure still beats our competitors.
Source: Nielsen CMI Q – Q Base: 15+
*Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

16. GROWING READERSHIP YEAR ON YEAR
Combined daily readership is higher than a year ago, (and is trending upwards).
Source: Nielsen CMI Y/E Q – Y/E Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

17. THE KEY POINTS
1. THE NZ HERALD Daily brand audience has risen^ again, TO 1,050,000 AND WEEKLY BRAND AUDIENCE HAS INCREASED TO 1,669,000
2. NZ HERALD AVERAGE ISSUE READERSHIP IS UP 33,000 YEAR ON YEAR TO 453,000
3. THE WEEKEND HERALD READERSHIP HAS REMAINED ABOVE HALF A MILLION FOR THREE CONSECUTIVE RELEASES AND IS NOW 509,000
4. Across a week, our daily* newspapers (print) reach 980,000 people (more than our competitors combined)
5. HERALD ON SUNDAY REMAINS THE BIGGEST SUNDAY NEWSPAPER (MORE READERS THAN THE SUNDAY STAR TIMES AND SUNDAY NEWS COMBINED)
6. OUR Spy, Weekend, THE Business, Viva, Timeout AND canvas magazines have INCREASED YEAR-ON-YEAR
7. DOMINION POST, OTAGO DAILY TIMES and WAIKATO Times are all down ON AN AVERAGE DAY y-o-y, with the Press gaining 2,000 readers y-o-y and remaining the same as the last release (AIR)
Source: Nielsen CMI Q – Q Base: 15+
^NB: Figures have increased vs. last period and year on year
*NZ Herald, Whanganui Chronicle, Hawke’s Bay Today, Northern Advocate, Bay of Plenty Times, Rotorua Daily Post