1. KOMUNIKASI KEPIMPINAN
NOTA KULIAH
KOM 3364
KOMUNIKASI KEPIMPINAN By
Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)
Assoc. Prof. in Corporate & Organizational Communication

2. 1 Concept, Theory and Functions of Leadership Communication
LC is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organisation, or a community.
Core communication skills
Analysing audiences
Developing com strategy
Capabilities – business com
Managerial communication skills
Managing others – one-to-one contact
Emotional intelligence & cultural literacy
E.g. leading meetings & managing teams
Corporate communication skills
Leading orga & addressing a broader community
More complex – communicating with internal & external stakeholders
Leaders of change program & vision development

3. 2 Organizational Theories: A Perspective of Leadership
An organization is “as a complex social unit designed to achieve a specific purpose”.
Three organizational theories:
Classical Theories of Organisation
Focus on performance and outputs, not relationship
Humanistic Theories of Organisation
Relationships among workers have a major impact on the work accomplished in the organization.
Integrative/system Theories of Organisation
Dynamic - most corporations went through some changes – technologies; foreign competition; economic recession.

4. 3 Leadership Styles
Leadership style – followers expect that how leaders should act or perform
Varying styles:
The leader’s personal characteristics
The characteristics of followers
The characteristics of the organisation
Task goals
External constraints affecting the organization & the leaders

5. 4 Executive Coaching
The coach is a trusted superior, and the person being coached is a trusted subordinate
Effective leaders are good coaches
CEO of Ford Motor Co. – “I see myself as a coach, and my job is to set the direction of the company, to make sure we have the right players and eliminate the politicking”.
Coaching is a way of enabling others to act and build on their strengths.
Coach should be care enough about people to invest time in building personal relationship with them.

6. 5 Leaders As Change Agents
Elements of change process
Change is a multi-component process – a series of stages
Change is both perceptual and behavioural – enacting a new way of thinking & changing behavior
Organisational change affects each individual in the multiple roles
Change may be incremental or transformational
Incremental – minor improvement
Transformational – major changes: multidimensional, multifunctional, radical, & discontinuous change

7. 6 Managing leadership communication strategy
Establish a clear communication purpose
To inform – transferring facts, data, or information
To persuade – convincing clients to do something
To instruct – instructing clients in a process
Develop your communication strategy
Effective communication requires a communication strategy
Analyze your audiences
Who is your primary audience? What do they expect? How do they feel?

8. Using the Communication Strategy Framework
Strategic Objectives
Timing
Spokesperson
Feedback
Media/
forum
Messages
Audience

9. 7 Building and Leading High-Performing Teams
Building an effective team
Establishing team work processes
Managing the people side of teams
Handling team issues and conflict
Helping virtual teams succeed

10. Katzenbach and Smith’s Team Basics
Performance Results
Personal Growth
Collective Work Products
Skills
Commitment
Accountability
Interpersonal
Technical function
Problem solving
Mutual
Small number of people
Individual
Specific goals
Common approach
Meaningful purpose
Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

11. 8 Strategic Internal Communication
Educate employees in the company vision and strategic goals
Motivate support for company’s strategy
Encourage higher performance and discretionary effort
Limit misunderstandings that may damage productivity
Align employees behind company’s strategic objectives and position them to help achieve them

12. Strategic Employee Communication Model
Targeted
Messages
Effective Media/
Forums
Well-positioned Staff
Supportive Management
On-going
Assessment

13. 9 Strategic External Relations
Developing an external relations strategy
Building a positive corporate image
Working with the news media
Handling crisis communications

14. Analyzing Stakeholders
Importance
Difficulty of reaching
Partners
Competitors
Customers
Analysts
Media
Government agencies
High
Low

15. 10 Emotional Intelligence & Cultural Literacy
Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others.
Understanding emotional intelligence (EI)
Appreciating personality differences
Improving interactive skills, such as
Non-verbal communication
Listening ability
Effective delivery of feedback
Developing an approach to cultural literacy
Defining culture
Using a cultural variables framework

16. Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences
Context
Information flow
You’ve got mail.
Time
Equality
Power
Language