1. DIGITAL TRANSFORMATION IS ON THE AGENDA ACROSS THE ENERGY INDUSTRY WORLDWIDE, AND RIGHTLY SO

2. THE SHIFT TOWARDS DIGITAL TRANSFORMATION IS RAPIDLY GAINING MOMENTUM

3. THE HYDROCARBON PRICE SLUMP IS PERMANENT AND THE OIL & GAS PLAYING FIELD HAS CHANGED DRAMATICALLY

4. DIGITAL TRANSFORMATION HAS THE POTENTIAL TO ENABLE SIGNIFICANT COST SAVINGS ACROSS THE VALUE CHAIN

5. HOWEVER, THE BEST APPROACH TO REALIZING THESE BENEFITS NEEDS TO BE BESPOKE

6. ALTHOUGH OBVIOUS SIMILARITIES EXIST, NO 2 OIL & GAS COMPANIES ARE THE SAME

7. DEFINE WHAT IS NEW AND SEXY, AND WHAT IS USEFUL !!!

8. A RECENT SURVEY FROM MCKINSEY STATES THE AVERAGE OIL RIG HAS 30
A RECENT SURVEY FROM MCKINSEY STATES THE AVERAGE OIL RIG HAS SENSORS AND THAT ONLY 1 % OF THE GATHERED DATA IS USED OPERATIONALLY

9. THUS, TO MAXIMIZE BENEFITS, YOU NEED TO BUILD YOUR OWN APPROACH BASED ON EXISTING CIRCUMSTANCES AND YOUR SPECIFIC GOALS AND OBJECTIVES

10. START WITH UTILIZING DATA YOU ALREADY HAVE, RATHER THAN INVESTING HEAVILY IN NEW UNTESTED EQUIPMENT

11. IN CONCLUSION, DIGITAL TRANSFORMATION CAN UNLEASH SIGNIFICANT BENEFITS, BUT A PRAGMATIC APPROACH IS THE WAY TO GO