1. ADVERTISING, MARKETING & PUBLIC RELATIONS
A Practical Experiment in Visual Communication

2. Advertising
Purpose:
Multiple forms

3. Advertising
Paid space or broadcast time

4. Marketing
“The performance of business activities that direct the flow of goods and services from producer to consumer or user.”
American Marketing Association

5. Marketing
Introduce and sell a product in a niche
Determine:

6. Public Relations
“An organization’s efforts to win the cooperation of groups of people.”
PRSA

7. Public Relations
Smallest niche
Concerned with:

8. Say What?
Advertising should focus on:
Great messages reach audiences

9. The Creative Process
Research
Product Advantages
Think Outside The Box

10. The Creative Process Big Guy vs. Small Guy Message
Choose Correct Medium

11. Breaking Through…

12. Breaking Through…
Pop-up stores

13. Social Issues

14. Social Issues
PSA

15. Social Issues

16. Social Issues

17. Social Issues

18. Social Issues

19. Social Issues

20. Social Issues

21. Social Issues

22. Social Issues

23. Branding

24. Branding
Alphabet ala brands

25. Branding
Merging brands
Based on:

26. Borrowed Interest

29. Borrowed Interest
Hacienda Billboard:
Taco Bell’s Chihuahua Dog:

30. Product Placement
Integrating product

31. Advertising at its Finest
Honda’s Cog Advertisement:

32. Next Time…
The Final Exam
Chapters 6, 12-14, music