1. What is Communication?
Source:
Source:

2. The Communication Process

3. The Audience Who are they? Primary Audience (unknown, familiar)
Key Influencers (decision-makers, opinion leaders, gatekeepers)
Secondary Audience (colleagues in cc, assistants, intermediaries)

4. What the Audience Needs and Expect?
Think about:
Age
Gender
Occupation
Ethnic origin
Education
Culture

5. The Audience What will persuade the audience? Tangible benefits
Career or task benefits
Ego benefits
Personality benefits
Group benefits
Consistency benefits

6. The Writing Process
Step 1: Plan
Step 2: Write
Step 3: Complete

7. The Writing Process – Step 1
Planning
1. Analyze the Situation
2. Gather Information
3. Select the Right Medium
4. Organize the Information

8. Planning Analize the Situation
Define your purpose (general purpose, specific purpose).
Develope your audience profile.

9. Planning
2. Gather Information
Determine audience needs.

10. Planning 3. Select the Right Medium Oral Face-to-face Conversations
Interviews
Speeches
Meetings
In-person presentations

11. Planning 3. Select the Right Medium Written Letters, Proposals,
Reports,
Printed messages

12. Planning 3. Select the Right Medium Visual Charts, Diagrams,
Infographics
Tables

13. Planning 3. Select the Right Medium Electronic
Internet telephony services “Skype”
Teleconference
, blogs, websites, wikis, social networks
Electronic presentations,
Computer animation
Video

14. Planning 4. Organize the Information Define the main idea.
Limit the scope.
Select the approach.
Outline the content.

15. The Writing Process – Step 2
Adapt to your audience
Compose your message

16. Writing Adapt to Your Audience Use the “You” attitude.
Maintain good etiquette.
Emphasize the positive.
Use bias-free language.

17. Writing Adapt to Your Audience Establish credibility.
Project your company’s preferred image.
Use professional and respectful tone.
Use plain language.

18. Writing 2. Compose Your Message Choose strong words.
Pay attention to the connotative meaning of words.
Balance abstract and concrete terms.
Avoid clichés and trendy buzzwords.
Use jargon (only when the audience understands it).

19. Vary your sentence structure for interest.
2. Compose Your Message
Vary your sentence structure for interest.
Develop coherent, unified paragraphs.
Use transitions.
Use technology.

20. The Writing Process – Step 3
Completing
Revise
Produce
Proofread
Distribute

21. Writing Routine and Positive Messages
Start with the main idea.
Provide necessary details and explanation.
End with a courteous close.

22. Negative Messages Should be delivered in person.
Select the right approach.
Close on a respectul tone.

23. Résumé or CV (Curriculum Vitae)
Sections of résumé
Name and Contact Information
Objective
Education
Work Experience
Activities and Achievements

24. Planning a Presentation
Write
Complete

25. Planning a Presentation
Sections of a presentation
Introduction
Body / Main Part
Close

26. Delivering a Presentation
Useful Phrases for Presentations
Introduction
Welcoming the audience
Good morning/afternoon, ladies and gentlenmen.
Hello/Hi, everyone.
First of all let me thank you all for coming here today.
I’m happy/delighted that so many of you could make it today.

27. Delivering a Presentation
Introducing yourself
Let me introduce myself. I’m (name) from…
For those of you who don’t know me, my name’s …
As you probably know, I’m (the new HR manager).
I’m (head logistics) here at (name of the company).

28. Delivering a Presentation
Introducing your topic
As you can see on the screen, our topic today is…
Today’s topic is …
What I’d like to present to you today is …
The subject of my/our presentation is …

29. Delivering a Presentation
Saying why your topic is relevant for your audience
Today’s topic is of particular interest to those of you / us who …
My topic is / will be very important for you because …
By the end of this talk you will be familiar with …

30. Delivering a Presentation
Stating your purpose
The purpose / objective / aim of this presentation is to …
What I want to show you is …
My objective is to …
Today I’ll be showing you / reporting on …
I’d like to update you on / inform you about …

31. Delivering a Presentation
Structuring
I’ve divided my presentation into three (main) parts.
In my presentation I’ll focus on three major issues.

32. Delivering a Presentation
Sequencing
First, I’ll be looking at … , second … , and third …
I’ll begin / start off by … . Then I’ll move on to … 
Then / Next / After that … I’ll end with …

33. Delivering a Presentation
Timing
My presentation will take about 30 minutes.
It will take about 20 minutes to cover these issues.
This won’t take more than …

34. Delivering a Presentation
Handouts
Does everybody have a handout / brochure / copy of the report?
Please take one and pass them on.
I can the PowerPoint presentation to anybody who wants it.

35. Delivering a Presentation
Questions
There will be time for questions after my presentation.
Feel free to ask questions at any time during my talk.

36. Delivering a Presentation
The Body/the main part
Saying what is coming
In this part of my presentation, I’d like to talk about …
So, let me first give you a brief overview

37. Indicating the end of a section
This brings me to the end of my first point.
That’s all I wanted to say about …

38. Delivering a Presentation
Indicating the end of a section
This brings me to the end of my first point.
That’s all I wanted to say about …

39. Delivering a Presentation
Summarizing a point
Before I move on, I’d like to recap the main points.
Let me briefly summarize the main issues.
I’d like to summarize what I’ve said so far …

40. Delivering a Presentation
Moving to the next point
This leads directly to my next point.
This brings us to the next question.
Let’s now move on / turn to …

41. Delivering a Presentation
Going back
As I said / mentioned earlier, …
As I pointed out in the first section, …

42. Delivering a Presentation
Conclusion
Indicating the end of your talk
Well, this brings me to the end of my presentation.
That covers just about everything I wanted to say about …
OK, I think that’s everything I wanted to say about …
Finally, I’d like to highlight one key issue.

43. Delivering a Presentation
Summarizing points
Just to summarize the main points of my talk …
To conclude / In conclusion, I’d like to …
To sum up (then), we …