1. TEXT
SEX EDUCATION

2. Benefits vs Challenges

3. Background 10% CTR Project started in 2015 Disbursement Missed Payment
Challenges
The Beginning
Stats
Feedback
Next Steps
Project started in 2015
Disbursement
Missed Payment
Technology
Vendor
Opting people in
AG opinion
2015 – 6,000
4/18 – 16,000
5/18 – 16k texts
Increased communication
10% CTR
Adding “O”
Opt in all OBR’s
Opt in s
Opt in OBE’s
“Payment due”
Work Group

4. Why use text? Response time = 90 seconds
64% prefer text for customer service
Response time = 90 seconds
75% of Millennials would rather text
90% read within 3 minutes

5. Text message options
State Office Text
Contact Wireless
Google Voice

6. What can you send?
Yes No
Enforcement
Actions
SSN
MSO
PII
FSR #
Case #