1. Shape Your Future Healthy Resources for Teachers
Ann E. Freeman: Marketing Coordinator VI Marketing and Branding
-Ann E. Introduction:
Hi everyone, my name is Ann E. Freeman and I’m a Marketing Coordinator that works at VI Marketing and Branding on the TSET – SYF account.
What is SYF? – SYF

2. Learning Objectives Review why email works
Review strategy and tactics used in campaign
Identify components of campaign that may be scaled to fit other programs

3. Who we are?
TSET logo
Shape Your Future logo

4. State of Health in Oklahoma
Childhood obesity: 17.3% (CDC)
Adult obesity: 36.5% (BRFSS)
Schools in Oklahoma lack physical activity and nutrition polices
SYF wants to be a resource for teachers and provide free content that could help improve overall health

5. Why ?
works for SYF because we have content and free resources readily available for teachers.
If you host events and/or provide resources for your target audience, s are a great way to get information out.
If your target audience is busy and always on-the-go, is convenient and personal.

6. Grow Your List of Subscribers
Encourage subscribers to share and forward your s
If you hand out surveys, make sure to ask for an address
Promote sign-ups on social media
Make sure you provide an signup sheet at events
If you work with partners – ask if you can have an signup link or web banner on their website or included in their newsletter

7. Create a Content Calendar
A content calendar is a shareable resource teams can use to plan content throughout the year. It’s great if you have seasonal content that is timely for your audience
Helps you stay organized and follow a plan
Duplicating content can be bad for s because users want to see mixed messages. A content calendar can help you see what you’ve done in the past and what you’re planning for the future

10. Know Your Audience
Discover what content is valuable to your audience. For SYF, that’s easily digestible healthy messages. It’s a good idea to occasionally survey your audience and simply ask what kind of content they want.
That way, it’s not just another in their inbox — instead, it’s providing value to them.
Classroom Snacks
Easy Lunch Ideas
Classroom Physical Activities
Downloadable Materials
Tobacco-Free Message

11. Why Is This Important?
By providing teachers with healthy resources for the classroom, we bring easy ideas directly to them that can be implemented into their day. Educational resources can be used in the classroom and taken home to share with their families.
Healthy classroom activities complement existing programs and policies within the school. They help to provide an incentive for teachers to use them in the classroom.

12. What Resource Can You Provide?
Shape Your Future focuses on localized free resources
We found that teachers are a huge influence in students’ lives, especially in rural areas.
We aim to supplement existing school programs and policies by reinforcing healthy messages with our free content.
Figure out what your audience needs and what resources you can offer.
Don’t start a long-term …

14. Track Your Success
Results from the SYF Teacher were overwhelmingly positive. The s exceeded all objectives and achieved metrics well above marketing industry standards. 
Track success
Engagements
New subscribers
Time on website
Attendance jump at events you’re hosting
Increase in people interacting or using services
Track downloads

15. Takeaways
Build a strategy or reasoning behind why you’re using a specific marketing tool.
Know your target audience.
Find an provider that works for you. (GovDelivery, HubSpot, ActiveCampaign, MailChimp, etc.)
Set clear, measurable goals and objectives to grow your list of subscribers.
Evaluate results and optimize.

16. Contact Presentation Download: http://bit.ly/SYFPresentation
Ann E. Freeman: Marketing Coordinator VI Marketing and Branding
Sjonna Paulson, APR: Director of Health Communication, Oklahoma Tobacco Settlement Endowment Trust