1. University of Rochester Simon Business School
Beekeeper
University of Rochester Simon Business School
Haotian Gong
Gengfei Li
William Trigg
Minjia Zhan

2. Issues
Direction of Growth: Horizontal vs. Vertical
Product: Customization vs. Scalability
Internal: Sales Process

3. Situation Analysis Not limited by geography
Strength
Weakness
Not limited by geography
Mobile App running on any device
Integration with other systems
Hard to scale up
Disconnected sales team from engineering team
Inefficient management
Threats
Opportunities
Companies sold to early adopters viewed as start up.
Relationship with stakeholders and investors, risk vs. risk-averse
Reduced growth if they fail to focus on the hospitality industry
The new regulation will attract all industries

4. Maintaining growth while making Beekeeper scalable
Goal
Maintaining growth while making Beekeeper scalable

5. Potential Solutions
Provide customization for Hospitality Industry and create a scalable solution for the other industries
Form a special project division that focuses on customization for hospitality industry
Create a core product that is compatible with every industry

6. Solution Scalability Growth Potential Time to Implement
Hospitality + Industrialization
HIGH
MEDIUM
Focus on Hospitality
LOW
SHORT
Focus on Industrialization
LONG

7. Cost Analysis
Labor costs
Overheads
Marketing
Expenses
Other
Expenses

8. Pricing

9. Risk Management
Beekeeper is inexperienced with the industries they are expanding to
Differentiation from competitors, i.e. Slack, Yammer
Demand for our product – new industry may not want our product

10. Implementation Plan
Year 1: Create and launch core product; Form the special project division
Year 2: Expand special projects to other industries
Year 3: Develop industry-specific products

11. Conclusion
Core product:
Maximizes potential growth
Competes more closely with rivals
Aligns with the core values, i.e. simplicity
Specialized:
Accommodates existing demand in hospitality
Provides higher per client revenue

12. Thank you!