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Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

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Presentation on theme: "Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media."— Presentation transcript:

1 Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

2 Out-of-Home Media Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used. - Transit Advertising: inside cards, terminal posters, and outside posters.

3 Promotional Products Marketing & Yellow Pages Advertising
Yellow Pages Advertising - A Special Advertising

4 Other Media Where have you seen ads recently?
Product placements in Movies

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