1. Why People Cruise Relaxation Travel and education Social reasons
Status
Safety
Family tradition
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3. Classification of Spaces Available on Cruise Ships
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4. Common Management Positions on Cruise Ships
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5. Common Land-Based Management Positions in the Cruise Line Industry
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6. Selling the Cruise Experience
Experienced cruisers need little assistance in planning cruises.
Less-experienced cruisers need assistance from travel agencies.
Booking a cruise can be complicated (there are many cruises to many locations for different lengths of time).
Cruises can be costly (30 or more different charges for one cruise).
Few cruisers book via the Internet; most enjoy the cruise lines’ informative brochures and information.
Travel agencies can be full-service (and sell all products/services available), or they may specialize in one product/service.
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7. Generating Revenue on the Cruise
Alcoholic beverage sales
Photographs and videos
Ship’s casino
Merchandise with the ship’s logo, souvenirs, and necessities
Beauty salons and spas
Shore excursions
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