1. Beekeeper: has the honey been spread to thin?
Presented to:
Board of Directors of Beekeeper
Presented by: TEAM GLOBAL
Paola Sunye
Gustavo Armenteros
Rico Heuchel
Andre Berger

2. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Where you are now
Where you want to be
Lack of focus
Low employee morale
Confusion about whether to go deep or broad
Lack of focus
Low employee morale
Confusion about whether to go deep or broad
Defined core business model
Customer attraction and retention
Strengthen market share and expand sustainably

3. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Where you are now
Where you want to be
OUR MANDATE
Lack of focus
Low employee morale
Confusion about whether to go deep or broad
Defined core business model
Customer attraction and retention
Strengthen market share and expand sustainably

4. Recommendation

5. Return to your roots! Standardize and strengthen core business
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Return to your roots!
Standardize and strengthen core business
Expand to a similar market
Get prepared for future growth

6. Analysis

7. Core values Collaboration and open mindedness Simplicity Proactiveness
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Core values
Collaboration and open mindedness
Simplicity
Proactiveness
Tolerance to failure

8. Your customers: Hotels, Retail, Manufacturing Communication gaps
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your customers: Hotels, Retail, Manufacturing
Communication gaps
Seasonality and high turnover rates
Customer satisfaction
Lack of commitment to brand
Use of smartphones
Information security

9. Your customers: Hotels, Retail, Manufacturing Communication gaps
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your customers: Hotels, Retail, Manufacturing
Communication gaps
Seasonality and high turnover rates
Customer satisfaction
Lack of commitment to brand
Use of smartphones
Information security
Need for a solution which improves customer satisfaction and employee morale: increase communication, create a sense of belonging, ensure privacy

10. Increasingly risk adverse Looking for personalization
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your customers: a changing landscape
Increasingly risk adverse
GDPR and data protection
Look to more established companies
Looking for personalization
Improve customer relations and increase sales
Compatibility issues

11. Increasingly risk adverse Looking for personalization
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your customers: a changing landscape
Increasingly risk adverse
GDPR and data protection
Look to more established companies
Looking for personalization
Improve customer relations and increase sales
Compatibility issues
Strain on engineering and sales department and slower development

12. Mobile app Tailor-made Secured information
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your product: does it meet customer needs?
Mobile app
Peer-to-peer messaging
Employee surveys
Forums for important information
Tailor-made
Secured information

13. Mobile app Tailor-made Secured information
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Your product: does it meet customer needs?
Mobile app
Peer-to-peer messaging
Employee surveys
Forums for important information
Tailor-made
Secured information
It would.. but there are difficulties in delivering promises: lack of focus and constraints in terms of personnel

14. Alternatives

15. Penetrate similar markets
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
With your focus on customer compliance, would allow Beekeeper to move into all industries
GDPR opportunity
Standardize product and processes while focusing in the hospitality market
Focus on hospitality
Expand into similar markets with your product and services
Penetrate similar markets

16. Pros Cons GDPR opportunity Challenge Recommendation Analysis
Alternatives
Implementation
Financials
GDPR opportunity
Pros
Cons
Complex and unforseeable
Dwindling employee morale
Disorganized growth
Short term growth
Expand stakeholders

17. Pros Cons GDPR opportunity
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
GDPR opportunity
Pros
Cons
Complex and unforseeable
Dwindling employee morale
Disorganized growth
Short term growth
Expand stakeholders
Employee morale is not improving and it is very difficult to implement

18. Pros Cons GDPR opportunity
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
GDPR opportunity
Pros
Cons
Complex and unforseeable
Dwindling employee morale
Disorganized growth
Short term growth
Expand stakeholders
Employee morale is not improving and it is very difficult to implement

19. Pros Cons Focus on hospitality Know-how No disruptive possibility
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Improves morale
Ease of implementation
Know-how
Slow growth
No disruptive possibility
Focus on hospitality

20. Pros Cons Focus on hospitality
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Improves morale
Ease of implementation
Know-how
Slow growth
No disruptive possibility
Focus on hospitality
Improve morale and strengthen core business

21. Pros Cons Focus on hospitality
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Improves morale
Ease of implementation
Know-how
Slow growth
No disruptive possibility
Focus on hospitality
Improve morale and strengthen core business

22. Pros Cons Penetrate similar markets Possibility to disrupt
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Future business growth
Core values
Possibility to disrupt
Disorganized growth
Employee morale
Penetrate similar markets

23. Pros Cons Penetrate similar markets
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Future business growth
Core values
Possibility to disrupt
Disorganized growth
Employee morale
Penetrate similar markets
Disruptive capability and future growth

24. Pros Cons Penetrate similar markets
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Pros
Cons
Future business growth
Core values
Possibility to disrupt
Disorganized growth
Employee morale
Penetrate similar markets
Disruptive capability and future growth

25. Ease of implementation
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Alternative
Criteria
Future growth
Ease of implementation
Employee morale
Core values
GDPR Opportunity
Focus on hospitality
Penetrate similar markets

26. Ease of implementation
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Alternative
Criteria
Future growth
Ease of implementation
Employee morale
Core values
GDPR Opportunity
Focus on hospitality
Penetrate similar markets

27. Return to your roots! Standardize and strengthen core business
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Return to your roots!
Standardize and strengthen core business
Expand to a similar market
Get prepared for future growth

28. Implementation

29. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App
Hard Rock Cafe
Employees
Future actions

30. Standardize App for hospitality
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App for hospitality
Chat
Guest
Complain platform
Hard Rock Cafe
Where are you?
Employee
Where are you?
Employees
Future actions

31. Standardize App for hospitality
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App for hospitality
Chat
Chat
EMPLOYEE
Complain platform
Hard Rock Cafe
Complain platform
Where are you?
Where are you?
Where are you?
Employees
Service
Future actions

32. Standardize App for hospitality
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App for hospitality
Chat
Chat
GUEST
Complain platform
Hard Rock Cafe
Complain platform
Where are you?
Where are you?
Where are you?
Employees
Services
Bonuses
Future actions

33. Expand in similar businesses
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App
Expand in similar businesses
Hard Rock Cafe
Focus on large chains
Combination of Hotels and Restaurants
Employees
Hard Rock Café as a pilot
Future actions

34. Align engineers and sales: Meetings and fun events together Socialize
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App
Align engineers and sales:
Meetings and fun events together
Socialize
Business lunch
Workshops
External consulting
Hard Rock Cafe
Employees
Future actions

35. Further expansion after 1 year in other business
Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Standardize App
Further expansion after 1 year in other business
Hard Rock Cafe
Premium status for tailor made features of the App
Employees
Future actions

36. Financials

37. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials

38. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
1 Compliance is not met
2 Lower morale in sales and engineers
3 Lose disruptive advantage
Mitigation
1 – use of the app is not obligatory
2 – Advisory committee
3 – Expansion to similar industries (eg: restaurants)
Impact
Likelihood

39. Challenge
Recommendation
Analysis
Alternatives
Implementation
Financials
Where you are now
Where you want to be
OUR MANDATE
Lack of focus
Low employee morale
Confusion about whether to go deep or broad
Defined core business model
Customer attraction and retention
Strengthen market share and expand sustainably

40. Questions?