1. Job title
Head of Commercial Development (2-3 days per week)
Job purpose
Develop and bring new products to market, ensuring concepts are tested with customers to assess demand, pricing points, manufacturing/supply chain requirements, distribution and promotional/marketing strategies prior to launch.
Key accountabilities and activities
Develop new concepts/innovations into robust product propositions
Manage customer and market research/testing
Develop “go to market” plans, identifying the resources needed to deliver success and seek agreement from board of directors
Manage the product P&L, ensuring expenditure is within agreed budgets (and money is spent where it is most needed)
Manage the execution of all marketing/PR activities in the plan
Provide project management and support for R&D programme/innovation register
Reports to
CEO
Direct reports
None
Key competencies
New product development
Management of commercial strategies and projects
Sales
Understands customer requirements and market developments
A thorough approach with good attention to detail
Ability to collaborate with others to form and lead virtual teams
Experience of engaging and influencing diverse stakeholders
Strong communication skills – including verbal, written and presentation
Location
Office