1. Turning a “Field of Dreams” Into Reality
Attracting & Engaging Members
Rachel J. Eisen
October 2018

2. Dupont Circle Tysons Corner
Age of Members:
20s, 30s, 40s 40s, 50s, 60s, 70s
Meeting Location:
“Tavern & Comedy Loft” Dance Studio
Activities:
Hands on projects; Large scale fundraisers
small scale fundraisers In-kind donation projects

3. Agenda Get Ready. Be Intentional.
Make it easy for an “outsider” to become an “insider.”
Create a program.

4. Get Ready.

5. Attract
Convert
Engage

6. Convert
Engage
Attract

7. Be Intentional.

8. Set goals with specific outcomes in mind.
Be Intentional.
Set goals with specific outcomes in mind.
Think about what you want to accomplish and how to get there.

10. Make it easy for an “outsider” to become an “insider.”

11. Make it easy for an “outsider” to become an “insider.”
Clear Organizational Structure

13. Board of Directors President Writes Blog Liaison for Org. A
Coordinates Salvation Army bell ringing
Responds to s about membership
Updates Facebook
President
Organizes Fall Fundraiser
Takes attendance/ updates club database
Coordinates with speakers
Organizes Fire Side Chats
Organizes Spring Fundraiser
Writes Blog
Liaison for Org. A
Liaison for Org. B
Sets up before meetings
Secretary
Plans Social Events
Updates the Website
Foundation Chair
Coordinates Youth Programs
Liaison for Org. C

14. Meeting Programs Director Fall Fundraiser
Board of Directors
President
Membership Committee
Public Image Committee
Service
Club Administration
Fundraising
Recruiting
Social Media
Liaison for Org. A
Meeting Programs Director
Fall Fundraiser
Engagement/Social
Traditional Media
Liaison for Org. B
Sargent at Arms
Spring Fundraiser
Website/
Blog
Liaison for Org. C
Secretary
Foundation Chair

15. Make it easy for an “outsider” to become an “insider.”
Clear Organizational Structure
Use RI Resources

17. Make it easy for an “outsider” to become an “insider.”
Clear Organizational Structure
Use RI Resources
Get new/prospective members involved

19. Create a Program.

20. Create a Program. Whole Club Effort Everyone Informed
Everyone Involved
Flexibility/Standards & Expectations
Membership Momentum

22. Conclusion Get Ready. Be Intentional.
Make it easy for an “outsider” to become an “insider.”
Create a program.