1. Janet Cookson, Eva Zaman, Faiza Ejaz, Grace Odom, & Jonathan Bryson

2. Commercial
TV Commercial

3. Background Information
2007 – Started as ThePoint.com
2008 – Founded Groupon
2010 – Named the Fastest
Growing Company
2011 – Still at a net loss
2013 – Fired CEO

4. Sector, Industry, and Segment
Technology
Industry
Internet Information Provider
Segment of Focus
Coupon Deals

5. Business Model Offers Groupon in each market it serves
Works as an assurance contract
Company earns approximately 50% of what customer pay for a coupon
Consumers interested in buying products are entertained through
Using social networking site to promote ideas

6. Groupon Revenue 2012

7. Groupon Deals

8. Competitors of Groupon
500+ other companies

10. External Environment
General Environment
Competitive Environment

11. General Environment Sociocultural Political/Legal Demographic Age
Gender
Material status
Employment
Sociocultural
Couponing
Political/Legal
Legal proceedings/ regulations are moderate

12. General Environment Technological Economic Global Mobile media
Economic Recession
Global
Rapidly expanding

13. Five-Forces Model of Industry Competition
Threat of New Entrants: High
Easy to start business
  Buyer Bargaining Power: High
Low switching costs for consumers
Supplier Bargaining Power: Moderate
Low switching costs for merchants
Threat of substitute products or services: High
Offer great deals
Rivalry: Strong
Intense Competition

14. Value Chain

15. SWOT Analysis Strengths Weaknesses Unique Product Offerings
Strong Brand Image
Great Customer Service
Customer Loyalty
Weaknesses
High Debt Burden
High Marketing Costs
Weak Internal Control Costs

16. SWOT Analysis Opportunities Threats Potential Acquisition Target
Increase Online Presence
E-commerce Site
Threats
New Entrants
Increased Competition
Weak Company

17. Recommendations Create loyalty between customers and businesses
Educate business owners
Merge with a larger company
Explore other options to support small businesses