1. The Marketing Concept #1
Today I am: Taking entrance survey and learning our note taking procedure then take our first looking into the world of Marketing.
So I can: Gauge my knowledge and define Marketing, the Marketing Concept, and see that Marketing saturates all aspects of our life.
I will know I’m successful when: I am able to differentiate between goods, services and ideas.
Essential Question
How knowledgeable am I as a consumer?
Text Book needed today
Get out note paper prior to reading
Read all of page 7 and top half of page 10

2. Have you been influenced by Marketing?
Yes?
No?
How?
Why does Marketing come so easy to so many?

3. Companies must always balance
Key definitions:
Marketing – the process of planning, pricing, promoting, selling and distributing products to create exchanges that satisfy customers
The Marketing Concept – A business striving to satisfy customers needs and wants while making a profit
Companies must always balance
Satisfying
customers
profit

4. Product and marketing Emotion
Products – Goods, services or ideas
Goods – Tangible items that have monetary value that satisfy wants and needs
Services – Intangible items that have monetary value that satisfy wants and needs
Ideas – Intellectual concepts that have monetary or intrinsic value that satisfy wants and needs
Blend to connect
Quality marketing brings idea to the message for goods or services
Ideas evoke (bring about) emotions
Emotions “connect” customers to product
40-year
Knowledge!

5. Assignment Assignment: Work independently
On your notes page, write down an example of each of the following. Note: We will randomly call on people to share answers
Good.
Service.
Idea.
Blend using two of the above together to create a connection – stronger marketing
Cannot use “green” or “diet” products used during lesson