1. Case Study

2. Four weddings and a funeral
Case Study
Four weddings and a funeral

3. Facts and figures
It was a co-production between Working Title and Channel 4
Its budget was $4.3 (£2m) (Made £25 million)
It was released first in the US. A British film which failed in the US could still do well domestically, but it is unlikely to work the other way around
It was released in the Britain with the tagline ‘Americas smash hit comedy’

4. Romance and happy endings
Why it was a success
Story line / plot
Romance and happy endings
Star names – Huge Grant was a house hold name in the states at this time
The distribution strategy shows how important marketing is in achieving box office success
Combination Release
The film was released first in major cities (4-5 screens); after a week it moved to 25 screens. It was a success so it extended to over 300 then to 800.
This enabled the distribution company to spend more money as the film grew in popularity.