1. SHRM CERTIFICATION MARKETING TOOLS
VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, | WASHINGTON, DC
WEBCAST – MARCH 20, 2015
Lisa-Marie Strope &
Kelly Cusick
SHRM CERTIFICATION MARKETING TOOLS

2. Covering Today Certification Marketing Resources
Review available marketing tactics and how to implement them.
Creating a Marketing Plan
Discuss how and when to market your certification preparation programs.
Brainstorming
Share what’s worked for you, what hasn’t, walk away with new ideas for 2016!

3. Where Do I Find Marketing Tools?

4. Promoting SHRM Certification

5. November 2015 VOLUNTEER LEADERS’ SUMMIT ©SHRM 2015
Promoting SHRM Exam
November 2015 VOLUNTEER LEADERS’ SUMMIT ©SHRM 2015

6. Promoting SHRM Exam
Exam Deadline s
Certification Videos

7. Promoting Cert Prep

8. Promoting Cert Prep Website & E-Mail Copy Hosting a Study Group copy
Partnering with an Education Partner copy

9. Promoting Cert Prep Customizable Flyer
Insert your Chapter URL and Logo to print this PDF for onsite events or to to your members.

10. Promoting Cert Prep Tile ad
This ad can be used on your website or s and should be linked to your program content.

11. Promoting Cert Prep
PDFs For Your Events

12. Additional Resources
Share the SHRM BoCK graphic image, the SHRM BoCK brochure and SHRM Certification Handbook in your , on your website or e-newsletters

13. Promoting Recertification

14. Promoting the Pathway
shrmcertification.org/pathway

15. You’ve Got Tools. How about a Plan?
Step One:
Understand your audience and goals
Step Two:
Identify the tactics and timing to reach them
WEBSITE
OUTREACH
EVENTS
ACTIVITIES

16. Website Update Your Website- Dec, May
Include value of certification and how to get certified.
Highlight course information.
Provide easy access to registration.

17. E-mail Pathway Email*- Dec
Course Promotion - Jan, Feb, July, Aug, Sept
Early Exam Deadline - Mar, Oct
Late Exam Deadline - Apr, Nov
* Timing is essential with deadline of 12/31/2015

18. Outreach
Newsletter Mention (or postcard) - January, August

19. Events
Host an Info Session or Event-
January & July

20. Activities Gather Testimonials- June- Aug
Social Media Posts Feb, Mar, Apr, Sep, Oct, Nov

21. 2016 Chapter Certification Marketing Plan

22. Plan For Success Incorporate Volunteers Cross Market
Track Your Efforts
Tell Personal Stories About Certification

23. Brainstorming Meet at your table to discuss: What’s Working?
What’s Not?
Messages for Members?
New Ideas to Share

24. THANKS!