1. 1.) Higher Engagement Than Other National Newspaper Sites
Users spend an average of 16 minutes on the site per month. This is double that of our competitors
Times 8.2 Guardian Independent 6.9 Telegraph 5.9
Comscore June 2009
2.) F Solus Reach
1.6Million users that can’t be reached on I Village
1.5 Million users that can’t be reached on Sun Woman
1.5 Million users that can’t be reached on Handbag.com
1.3 Million users that can’t be reached on MSN Life & Style
TGI Internet Wave 18/Intellitacker July 2009
3.) Creative Firsts
Such as the belly band. 3 MPU’s wide it ensures page ownership and maximum impact for advertisers
4.) Higher Expenditure Online Than Other Newspaper Sites , Portals & Social Networks
Average Annual Online Spend, Per User
In total Mail Online users account for £12.7bn each year of all online spend
Mail £1,840 Guardian £1,704 Yahoo £1,576 Orange £1,558 Facebook £1,480 MSN £1,478
TGI Internet Wave 18
5.) More UK Visits Than Any Other Newspaper Site
Of all UK visits generated by Online newspaper titles, the Mail Online receives a 21.27% share. This is more than;
Sun
Telegraph
Times
Guardian
This means Mail users come back to the site more regularly than users of any other news site, building trust with the brand and therefore trusting the content
16.44%
15.59%
13.48%
12.38%
Hitwise June 2009 Custom Category