1. Internationally Comparable Website Surveys
International Marketing and Output Database Conference
The Hague, Netherlands
September 2005

2. Conventional Website Metrics ______________________
Good quantitative measures
Visitors
Visits
Hits
Page views
Navigation paths
Browsers
But no qualitative measures
Client demographics
Satisfaction levels

3. Website Visitor Surveys ______________________
In an electronic dissemination environment
Are web surveys a valid source of client feedback?
Does what we learn influence the decisions we make?

4. Methodology Options ______________________
On-line surveys:
Pop-up
Fixed link
invite
Web panels
Conventional surveys

5. International Comparison ______________________
Organizations Response rates
USBC 3%
NAAS 3%
ABS 3%
EIC 3%
INSEE 2%
STC 6%

6. Respondent age groups ______________________

7. Top occupations ______________________

8. Frequency of visits ______________________

9. Extent to which visitors found what they sought ______________________

10. Use of Information ______________________

11. Overall satisfaction ______________________

12. Future Directions ______________________
Can we benefit from a common frame of reference?
Can we move beyond generic demographics and satisfaction levels to target strategic areas of collective concern?
Is a web survey the appropriate tool?
Is there a will to move forward?