2. THE CLIENT:
FMP is a well established player in the UK healthcare market, providing formulation services, packaging design solutions and clean room based contract packing for both ethical and OTC healthcare products for over 20 years.
The Company has developed its own brand of pharmaceutical topical preparations in conjunction with its partner suppliers and supplied under a variety of trade names.
THE BRIEF:
To advise on the strategy to introduce a new product to the ‘over the counter’ pharmaceutical market,
with the schedule of activities to focus around the opportunity for a trade launch at the national Pharmacy Show.

4. What were the issues?
Explore possibility of selling an established product into a new market – Veterinary
Need to research an unknown market to establish viability of promotion
Similar products in existence but unaware if competitors moving into different
markets
Our Challenges
From research and analysing initial target market, quickly established that there
was another more viable market to penetrate
To create a PR and marketing strategy to ensure the correct market was reached
To create a brand image that the target market would identify with and become
instantly recognisable
To deliver the PR and marketing strategy to target markets on time, within budget
and to specification
To maximise sales potential of the product and help client to reach their target units

5. CREATE…
…the right strategy

6. CREATE…
…a targeted consumer campaign

7. CREATE…
…the right name

8. CREATE…
…the right branding

9. CREATE…
…the right branding

10. CREATE…
…the right branding

11. DELIVER…
…the right packaging

12. DELIVER…
…accurate and easy to follow instructions

13. DELIVER…
…the right packaging

14. DELIVER…
…a highly targeted PR campaign

15. DELIVER…
…high impact displays

16. DELIVER…
…multi-media advertising

17. DELIVER…
…multi-media advertising

18. PlastOff is now listed through a major distributor in the UK
… wow, that really was something!
We asked for a night to remember and Resource Marketing delivered far and beyond anything we originally thought possible and they did it with such creativity and consummate professionalism.
Everybody is still talking about it and such a memorable experience really brought our people together.
Can anybody think of an excuse for us to do
it again next year?!
PlastOff is now listed
through a major
distributor in the UK
and Ireland