1. Maintaining Your Reputation Through Communicating with Social Media
Jeff Young, P.E.
Assistant County Engineer
June 19, 2017

2. Today’s Topics How to get started Engage the public ??? Test to learn
Keys to success

3. Facebook One vs. Multiple
Facebook page for every project
Diluted audience
Tough to share common messages
Through attrition – closed old pages
Allow consultant access to main page

4. Engaging the Public

5. Fun = bigger audience

6. Fun = bigger audience

7. Fun = bigger audience

8. Mother’s Day Reach = 481

9. “Dirty Jobs” Reach = 1,141

10. Keys to Success Know your audience Comments – Questions vs. Opinions
Public and elected officials
Comments – Questions vs. Opinions
Keep it fresh
Work and fun
New header
Graphics
Photos + graphics + videos = more views/shares
National ______ Week/Month
Monitor – what works?

11. Thank You