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SUCCESSFULLY SELLING IN EUROPE
CHALLENGE
Entering new markets and offering new products can represent a series of challenges for any organisation. After establishing a successful business in North America it was decided to pursue more global reach for the ASME Training & Development (T&D). Europe was one of the first markets targeted for expansion.
SOLUTIONS
In order to assess the real potential of the European market, ASME and MCI decided to establish a customised European Training Development Strategy consisting of market research, product/programme definition, sales and marketing and the establishment of a pilot programme.
After six years of collaboration between ASME and MCI, education programmes have been growing consistently in Europe on an annual basis, with double-digit compound annual growth rate.
RESULTS
American Society of Mechanical Engineers (ASME)
130,000
158
10,000
PROJECT
Market outreach
TARGET AUDIENCE
Engineers
LOCATION
Europe
SERVICES
Strategy, sales & marketing, product definition, market analysis
MEMBERS
COUNTRIES
ENGINEERS TRAINED EVERY YEAR
400 40
PARTICIPANTS ACCRESS EUROPE
COURSES PER YEAR
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