1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Cognosys Gains Reach into ‘Untapped Markets’
About Cognosys
Cognosys Technologies is a global ISV based in Pune, India, leading in technical consulting and cloud services, leveraging technology to provide software solutions, with emphasis on media services, banking and finance, healthcare, and ERP/CRM. Discover all that Cognosys offers at
“Microsoft Go-To-Market Services led us to venture into untapped markets with a multipronged approach from SEO to social reach generating tangible leads.” – Capt Ranjan, Principal Consultant, Cognosys
PROGRAM: To tell the story of how Windows Azure helped its CogCache app offer enhanced performance, scalability, and compatibility to its customers, Cognosys participated in a case study with Microsoft.
BENEFIT: The case study gave Cognosys collateral to use in customer conversations and was viewed by 140+ visitors to microsoft.com.
PROGRAM: When Cognosys was honored with the Red Herring 2012 Top 100 award, Microsoft promoted the accolade in its App of the Day tweet program on Twitter.
BENEFIT: The tweet reached a huge audience of more than 115,000 Twitter users, and drove 450+ immediate unique visitors to Cognosys’ website.
PROGRAM: Search Engine Optimization and Search Engine Marketing were important to Cognosys, so it participated through Microsoft Go-To-Market Services in a SiteWit SEO/SEM campaign.
BENEFIT: The company saw web site traffic grow and placement on search engines improve after taking part in the campaign.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at