1. AMP Key Slides

2. World Leading Methodology
comScore
(Respondent level
data-file:
fused PC & mobile panels)
AMP survey
35,000 sample
in home interviews
Fusion
Digital panel 5000
‘light’ tracker app
The methodology combines the latest passive measurement techniques with high quality face to face sampling which will provide us with single source data to give improved estimates of overall reach and duplication
35,000 face to face interviews provide information on demographics and print readership
Interviewers then recruit 5,000 of this sample to download software which passively measures the consumption of published media on all devices.
This duplication data is then applied to UKOM approved, comScore digital audience estimates to provide a single, reliable cross platform estimate
Duplications

3. AMP Benefits

4. AMP Features Random probability sample Print first questionnaire
32,000 face to face in home interview
35,000 face to face in home interview
Random probability sample
Print first questionnaire
Brand first questionnaire
No digital panel
Digital panel providing single source data for duplication
No questions on attitude/engagement
Questions on attitude/engagement
Fusion with comScore
Quarterly data