1. Case Study Read the case study on pg. 307 Ikea expands in to China
Code the text using key
Reflect on the following questions:
- Outline the likely reasons why Ikea is planning expansion in China.
- Could Ikea stores ever be entirely replaced by internet sales (e-commerce)?

2. Coding the Text: Key ? I do not understand what this means
____ Good point!
K A useful key term to know
This will help me to answer the question

3. Good Exam Revision Technique!
Directed Active Reading Strategies
Activities which encourage close reading
These activities are most effective when worked on by a pair or small group as the discussion of possibilities leads to a closer look at the text.
Sequencing
Sequencing activities involve reconstructing a text which has been cut into chunks.
Skills include:
Reading and rereading.
Paying close attention to the structure of the genre.
Paying close attention to link words.
Hunting for the logic or organising principle of the text – e.g. chronological order.
Using previous experience and earlier reading.
Cloze
Filling the gap involves the reader in actively constructing meaning. Skills include:
Paying close attention to the meaning of the sentence.
Choosing a word that fits grammatically.
Using one’s existing knowledge of the topic.
Working out what is likely from the rest of the text.
Working out what will fit with the style of the text – e.g. whether a word has already occurred in the sentence.
Attending to the sense of the whole sentence by reading and rereading.
Good Exam Revision Technique!
Text Marking
Text marking includes underlining, annotating or numbering the text to show sequence.
Skills may well include:
Skimming or scanning to find specific information.
Differentiating between different categories of information.
Deciding what is relevant information.
Finding the main idea(s).
Questioning the information presented in the text.
Text Restructuring
Text restructuring involves reading and then remodelling the information in another format. For example, flow charts, diagrams, Venn diagrams, grids, lists, maps, charts, concept maps or rewriting in another genre. Depending on the format, skills used will include:
Identifying what is key and relevant in a text.
Applying what they know in a new context.
Remodelling the content and the format of the text.
Awareness of the characteristics of different genres.
Critical reading.
Summary and prioritisation.
Writing as well as reading skills.

4. TOPIC: Topic 4: Marketing LESSON TITLE: International Marketing
LEARNING INTENTION: To evaluate opportunities and threats posed by entry in to international markets.
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. 
Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.
[IB Learner Profile Development: Open-minded]
Success Criteria
By the end of the lesson, I can…
Assess the potential opportunities and threats to a business looking to market products overseas using a SWOT analysis and PESTLE Audit
Evaluate the opportunities and threats posed by entry in to international markets.
SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

5. Why sell in other countries?

6. Why sell in other countries?
Saturated home markets
Potential to increase profits
Spread risk
Poor trading conditions in home market (i.e. barriers to trade or increased competition)

7. Issues that affect international trade
Political differences
Social differences
Legal differences
Cultural differences
Differences in business practices
NOW, RESEARCH AND MAKE NOTES ON EACH OF THE ABOVE.

8. Entry into International Markets
Exporting goods
International franchising
Joint ventures
Licensing
Direct investment in subsidiaries

9. Entry into International Markets
Alternative Strategies:
Pan-global Marketing: adopting a standardised product across the globe as if the whole world was a single market (selling the same product in the same way, everywhere!)
Global Localisation: Adapting marketing mix to local tastes and cultures (think global…act local)

10. Practice Exam Questions
Complete practice exam questions pg. 310 (Dunkin Donuts)