1. u900820Alice u911203Winnie u911227Sunny g936453Naomi g936457Jonathan
Brand New Citigroup is
Launching !!!
u900820Alice u911203Winnie u911227Sunny g936453Naomi g936457Jonathan

2. Industry background highly competitive
technology a major driving force
cost reduction and new business creation
-creating more efficient enterprises
-new ways of reaching customers
meet customer's needs and reduce system costs

3. Introduction Analyze the customers behavior
Predict consumers behavior in the future
Develop efficient marketing strategy
Reduce overall operational cost
Efficient and effective management
Identify potential customers

4. Integrating banking services
important and efficient element in today’s banks’ corporate strategy
- globalization, consolidation and convergence of banking services
- multi-channel approach
- information sharing

5. Benefits - customer-centric approach - meet customers needs
- reduce system costs
- convenient and efficient
- enhance service quality
- maximize customer loyalty
- creation of new business opportunities

6. Citigroup Database

9. Find most popular service

10. Find most popular service (cont)

11. Find most popular service (cont)
Results 1. savings credit card

12. Target customers
Search for the customers who use the savings or credit card services:

13. Target customers (cont)

14. Target customers (cont)
Searching results:

15. Target customers (cont)
Double check this result by searching the relationship data tables of customer + savings and customer + credit cards
amount of money/ number of times

16. Target customers (cont)

17. Analyze the reasons of calls from target customers

18. Analyze the reasons of calls from target customers (cont)
Inquiry *make the CTI system more systematic and more easily to find the answer *Q&A on website *more agents to answer related questions

19. Analyze the reasons of calls from target customers (cont)
Applications * focus more on that service * more agents responsible for the service

20. Analyze the reasons of calls from target customers (cont)
Complaints  * focus more on that service * come up with good and satisfying explanations and reasons * personal call services * a makeup for the mistake

21. Similarities within the target customers

22. Similarities within the target customers (cont)
Double check the results

23. Similarities within the target customers (cont)
Double check the results (2)

24. Cross selling –correlation analysis

25. Cross selling –correlation analysis (cont)

26. Cross selling –correlation analysis (cont)

27. Cross selling –correlation analysis (cont)

28. Cross selling –correlation analysis (cont)

29. Cross selling –correlation analysis (cont)
last
Correlation: 0.13

30. Cross selling –correlation analysis (cont)
Rank: 1: savings + investment 2: savings + credit card 3: savings + insurance 4: credit card + loans 5: investment + loans

31. More detail analysis

32. INSURANCE ANALYSIS

33. LOAN ANALYSIS

34. Strategies

35. Saving + Credit Card Share database
You don’t have to pay the bill again. The money will be taken right from your account.
Atm card=credit card ; you won’t have so many cards with different function

36. Saving & Insurance Share database
The insurance fee would be taken from your account. you don’t have to pay it by another bill.

37. Credit Card & Loans
Use credit card to pay the loan fee even though you don’t have saving account here. Besides, use our credit card to pay can decrease the interests of the loan.

38. Credit Card, Saving, Loan,& Insurance
All in one account
This account is like an agent who helps you organize your money flow.
When the bank would recommend investment after you don’t have to pay the loans.

39. Please contact the NEW Citigroup!!!
Interested?!
Please contact the NEW Citigroup!!!