1. P E S T Pest Analysis Political factors Economic factors
Social factors
Technological factors

2. Political – Change of government, laws, tax policy, economic policy, international context, etc
Economic - State of the economy, prospects for the economy, inflation, interest rates, etc.
Social – Attitudes, demographics, moral and ethical values, wealth, poverty, etc
Technological – Effect on products and services, effect on cost and efficiency, emerging technologies, etc

3. The PEST analysis is a technique for identifying and analysing the external factors most relevant to an organisation at that time.
PEST analysing is most often used for market research, potential opportunities and threats, product ideas, etc.