1. Persuasive Techniques

2. Persuasion vs. Argument

3. Bandwagon/Anti-Bandwagon Approach
Appeals to a person’s desire to belong; encourages or celebrates individuality.
Example:
Anyone with any sense will vote fore Richard Rock.
Vote your conscience; an election is not a popularity contest.

4. Emotional Appeal Evokes people’s emotions (fear, anger, desire).
Example:
Without working smoke detectors, your family is in danger.

5. Endorsement/Testimony
Employs a will-known person to promote a product or idea.
Example:
“I use this toothpaste, and it bright

6. Loaded Language The use of words that are charged with emotion.
Example:
The heroic firefighters bravely battled the raging inferno.

7. Hyperbole Exaggeration to make a point. Example:
Our candidate does the work of ten people.

8. Propaganda

9. Emotional Appeal

10. Endorsement/Testimony

11. Loaded Language

12. Hyperbole