1. Elements of Persuasion
“You Better Believe It!”
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2. PERSUADE (v) To Convince, Lure, Entice or Attract by Reason
FOR MORE INFO...
Consult a credible source of information
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3. Persuasion is Used Everyday
In Print Ads and Commercials
&
By Parents, Friends, Teachers,
Siblings, Strangers…
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4. Persuasion Techniques
Bandwagon
Emotional Appeal
Name-Calling
Plain Folks
Repetition
Slogan
Expert
Target Audience
Testimonial
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5. Propaganda – an organized program of publicity, selected information, etc. used to propagate (spread) a practice, belief, etc.
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6. Propaganda writing strategies involve…
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7. Distinguishing FACT From OPINION
Back up facts with credible info and statistics
Distinguishing FACT From OPINION
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8. Evoking certain FEELINGS
FEAR
ANGER
JOY
SHAME
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9. Showing AUTHORITY Sound like you have knowledge--that you know what you’re talking about.
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10. Making The Other Side Look BAD
(but don’t overdo it)
“While our opponents are thinking of their own wallets, we are concerned with our children’s health and safety.”
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11. CONVEYING Common Sense
“Anybody can see that...”
“As everyone knows...”
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12. Showing CONVICTION (Nobody wants this more than you.)
If you don’t sound like you really believe in your cause, then how do you expect to persuade others?
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13. Using HUMOR.
Make fun of the opponents’ views, but NOT of the opponents themselves.
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14. ANSWER Opposing Argument at least the main one
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15. EXPRESS Future Probabilities
What will happen if we do it your way? (Show how wonderful it will be.)
What will happen if we don’t? (Show us the disastrous results.)
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