1. So How Do I Know? Metrics for Measuring Financial Aid Effectiveness
Tim Fuller, Senior Vice President, Credo
October 2015

2. Roadmap for This Session
Introduction
Stuff You Already Know
Stuff You Might Not Have Thought About
Various Wandering Thoughts
Q&A Throughout

3. Introduction My thoughts today come from at least four sources
A career in enrollment management including 15 years overseeing financial aid
Consulting for Credo (CRAY-dough) since 2007
Lots of conversations with financial aid directors, CFOs, enrollment leaders and others
The numerically-oriented mental wanderings that have fascinated me since I started collecting baseball cards as a kid
You have a thankless job at times so let me say thanks
The highest praise for the work you do is that at graduation no one knows who you are
The one word answer parents and students give to the question “what do you think about financial aid” is always “more!”
Your actions could land your president in jail
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4. Stuff You Know – Metrics That Matter
Annual audit findings
Benchmarking – how do you compare to relevant others?
Discount rate
Net tuition revenue
Program review findings
Average loan debt
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5. Stuff You Might Not Have Thought About
SSI responses
Bringing these to life
Customer service ratings
Students
Partner offices
How well do you and your staff articulate the value proposition AKA why is your institution worth choosing?
How is your “borrowing student loans is a good investment” speech?
How well does your campus gather and share outcomes data?
Amount of outside scholarship dollars your students earn each year
Retention and graduation rates
Benchmarking your policies and practices
Clearance at the start of each semester
Cohort default rate
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6. Understanding Your FAO Brand
Your FAO Reality
Perceived FAO Reality
Your Brand
What (relevant) People Want From You and Your Team

7. Various Wandering Thoughts
You need to have a financial aid research agenda
Packaging strategy tracking and evaluation
Customer service ratings
Impact on college choice through contact with campus guests
Characteristics of a best practice FAD
Running the office well – partnerships, efficiency
Leading your team – accountability, growth, encouragement
Compliance – clean record, jail avoidance
Effective packaging strategy – self help or rented expertise
The value of outside perspective to help you know how well you’re doing
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8. A Brief Overview of Credo
Campus planning and architecture
Strategy planning
Enrollment solutions
Student success/retention
Marketing, branding and research
Executive search
Presidential strategy days and leadership retreats
Tim Fuller – Senior Vice President/Owner –