2. Pulling in the same direction
Choosing the road to success. And having the means to follow it.

3. Common challenges

4. Suboptimization of resources due to…
…lack of big picture understanding
…silo thinking and lack of teamwork
…lack of financial understanding
…uncertainty in decision-making
…internal focus

5. Some signs and symptoms
Struggle to meet customer demands
Inventory is building up
Declining market share
Cash flow problems
Unexpected competition
Overcapacity

6. A solution

7. A micro-MBA
Celemi Decision Base™ is a competitive one to three day business simulation in which teams are challenged to boost productivity and profitability through better teamwork and strategic decision-making.

8. Well-proven
A well-proven business simulation run by leading companies and prominent business schools around the world since 1978.

9. In action

10. What people experience
Engagement
Cross-functional cooperation
Serious fun

11. What people are up against
A rapidly changing marketplace
Fierce competition
Tough and strategic decisions
Fierce competition – teams competing for the same clients

12. What people take away Big picture view Cross-functional understanding
Better decision-making skills

13. What it is about

14. The Celemi approach You can’t absorb other people’s knowledge…
… you have to create your own!

15. The seminar in a nutshell
Target groups
Managers and leaders
Time
1,5 to 2,5 days
Materials
Simulation board
Coins and value carriers
Learning guide
Number of participants
4-6 teams, participants in total
Facilitation
Trainers certified by Celemi
Computer based trainer support

16. The flow of the seminar Back to your own real world
Potential areas for improvement?
What could be done to tap into them?
Your business reality
What are you up against?
Key issues?
Opening
Setting the scene
The business simulation
Six teams manage their own capital-intensive companies and compete for the same customers
Debriefs to discuss business themes and capture lessons learned

17. Welcome to your new company!
The simulation
Welcome to your new company!
You will be replacing the outgoing management.
Get the full picture of running a business.
In good times… and in bad.

18. The challenges – year by year
Take over the company
Learn how to run the business.
Year 1
Battle for positions
Using resources where they will do the most good. Focus on efficiency and productivity.
Years 5-7
Grow with scarce resources
Choosing the road to success. And having the means to follow it.
Years 2-4
Improve profitability
The owners have higher expectations on short-term results.
Years 8-11

19. Cross-functional cooperation
Corporate
Intelligence
Marketing
& sales
Purchasing & production
Finance
& accounting

20. Run a business in good times – and bad…
Analyze
Strategize
Execute
Navigate for success
Market shifts, threats and opportunities
Decision making and financial planning
From strategic decisions to operational actions
Manage cash flow
Test your leadership skills
Cooperate across functions
Discover business drivers
Adapt to changes
Master the competition
Create long term value

21. Typical decisions Pursue all markets… or just a few? Borrow money…
or earn it first?
Take the lead…
or be an early follower?
Invest now…
or later?

22. Key business concepts Market share Pricing strategy
Innovation strategy
Product life cycle
Competitive forces
Topline vs. bottom-line
Growth strategy
Shareholder value
Cross-border collaboration
Team and role dynamics
Planning and execution: strategic vs. operational dilemmas
Decision-making

23. Key financial concepts
Profit and Loss statement Gross margin/contribution EBIT, EBITDA Net profit Capital expense Operating expense Depreciation Balance sheet Solvency Debt management Asset management Working capital Cash flow statement Operating cash flow Investment cash flow Financing cash flow
KPIs ROA Return on Assets ROE Return on Equity ROS Return on Sales ROCE Return on Capital Employed DSO Days Sales outstanding DIO Days inventory outstanding Debt-Equity Owners’ perspective EVA Shareholder value Budgeting Forecasting

24. Who wins?
We determine this together with you, based on your objectives.
Examples
The most profitable company (accumulated net profit)
The company with the highest potential future profit, based on technological advancement and market position
A mix of the above, balancing current and past performance with future opportunities

25. Take aways

26. Participants practice their ability to…
Analyze
Strategize
Execute
Navigate for success
…strengthening these capabilities…
Strategic thinking
Investment planning
Business acumen
Financial planning
Decision making
Market analysis
Problem solving

27. Back to reality

28. Bringing back experiences from the simulation …

29. … into your own company

30. Who is it for?

31. Who is it for?
Managers, leaders, high-potentials and other key co-workers desiring to enhance their skills at business strategy, analytical thinking, decision making, and financial acumen.

32. What clients say

33. What clients say
“Our sales people gained a newfound appreciation for what our customers experience in their jobs and developed a greater ability to talk the customer’s language.”
“People from manufacturing, sales and marketing became sensitive to each other’s needs and understand how the operation works.” 
Sales Manager,
Oracle
”It’s good material for developing increased understanding of financial terms and interactions in the business environment.”
Manager,
Sales & marketing learning programs, 3M
Participant, HP (Hewlett Packard)

34. What participants say 85% 93% 99% 99.3% 100% 50% 0%
Estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional teaching had been the method used
93%
Judge the Celemi simulations very good or outstanding
99%
Regard the Celemi materials to be of high or very high quality
99.3%
Recommend the seminar to others
Source: participant evaluations of Celemi business simulations.

35. Some Celemi Decision Base™ clients

36. Some Celemi Decision Base™ clients

37. Try it out!

38. Celemi open seminar /or pilot seminar with client/
[Insert relevant information about the opportunity to participate in the simulation…]

39. CELEMI Profit Simulator™
What would happen if…?