1. Michele Korf and Arthur R. Smith, facilitators
CRPA: Looking Back & Ahead
A workshop for researchers
and media outreach partners.
Part I: October 27, 2015, 12 noon -2 pm (EDT)
Part II: October 29, 2015, 12 noon – 1:30 pm (EDT)
An activity of NSF grant # :
NSF’S CRPA Program: Collecting, Sharing and Building from Successful Practices
Michele Korf and Arthur R. Smith, facilitators

2. Introductions & Agenda
Introduce Facilitators
Goal of the project
Day 1 Activities
Research to date recap
Working through the mini-case studies
Thinking about phases
Homework assignment
Michele Korf
Arthur Smith

3. Looking Back: Research Recap
Research phases & activities
Key points from interviews
Headlines from survey
Questions

4. Mini-Case Studies Case 1: Watching the Earth Move
Texts at:
Case 1: Watching the Earth Move
Case 2: Snakes Eat Anything!
Case 3: Seas and Stories

5. Case 1: Watching the Earth Move
Anatomy of a CRPA
Case 1: Watching the Earth Move
What did you notice about this case?
Please write one item in the chat window.

6. Anatomy of a CRPA Please write one item in the chat window.
Case 2: Snakes Eat Anything!
What additional point did you notice about this case?
Please write one item in the chat window.

7. Please write one item in the chat window.
Anatomy of a CRPA \
Case 3: Seas and Stories
What additional point did you notice about this case?
Please write one item in the chat window.

8. Lenses/considerations for these cases.
What are lenses we can use to examine a CRPA?
Research Area
Shelf-life
Relationship of CRPA to Research Area
Aggregation
Partners
Audience
Extensions (e.g., curriculum elements)
Format
Distribution
Other extensions
Evaluation
Promotion/Marketing

9. Discussion and Synthesis
Other lenses/considerations?
How did the projects unfold?
What is essential?

10. Phases of a CRPA
1: Pre-Grant
2: Grant
3: Post-Grant
In the poll window, please indicate which phase on your project was the most active.

11. Expected effort by phase of a CRPA

12. Phases of a CRPA Preparation Proposal Audience Research
Defining the Project Activity
Conceptualizing the Evaluation and Distribution
Bringing the Team Together
Grant Period
Executing the grant
Team engaged
Field Testing and Refining (formative eval)
Distribution
Summative Evaluation
Grant/Post Grant
Additional Impact Determination and Work
Archiving
Aggregation
Reformat, reuse and redistribute (multi-use)
Capture learnings for next activity

13. Recommended effort by phase of a CRPA

14. Phases of a CRPA What happens? Who does it? Preparation Proposal
Audience Research
Defining the Project Activity
Conceptualizing the Evaluation and Distribution
Bringing the Team Together
Grant Period
Executing the grant
Team engaged
Field Testing and Refining (formative eval)
Distribution
Summative Evaluation
Grant/Post Grant
Additional Impact Determination and Work
Archiving
Aggregation
Reformat, reuse and redistribute (multi-use)
Capture learnings for next activity
Project Staff
PI, Co-PI
Lab Staff
Grad Students
Affiliated faculty/staff at institution
Educational outreach specialist
Media/Museum Staff
Media Producer
Exhibit Producer
Associated Staff
Evaluation Staff
Evaluator
Statistician
Partners
University
Public Media Entity
Science Center/Museum

15. Products
Dissemination
Grant
Evaluation
Results Aggregation
New Opportunities

16. Your Turn: Homework Assignment
Download the lists of considerations, phases, and teams from the workshop web site, crpaworkshop.wordpress.com
In whatever mode you prefer, meet with your media/outreach partner, using these lists as prompts for thinking, make a snapshot of your current or completed project.
On the SurveyMonkey website, post answers to these prompts:
The key strength of our CRPA project was…
One thing we would do differently if we were undertaking it now would be…
What practical tools would be helpful?
What broad categories of public understanding of science do you see your project fitting into?

17. Michele Korf and Arthur R. Smith, facilitators
CRPA: Looking Back & Ahead
A workshop for researchers
and media outreach partners.
Part I: October 27, 2015, 12 noon -2 pm (EDT)
Part II: October 29, 2015, 12 noon – 1:30 pm (EDT)
Michele Korf and Arthur R. Smith, facilitators
An activity of NSF grant # :
NSF’S CRPA Program: Collecting, Sharing and Building from Successful Practices

18. Today’s Agenda Homework: reports and epiphanies Looking ahead:
Partnerships
Practical Tools/Checklists
Frameworks
Documentation, collective impact
Aggregation, archiving, and reuse
What's next for this project
Final comments and reflections

19. Everybody Needs a Mantra
How can we best inform, influence, and inspire, about science?

20. Homework
PIs and media partners make a snapshot of current or completed project.
Post an answer to these prompts:
The key strength of our CRPA project was…
One thing we would do differently if we were undertaking it now is…
What practical tools would be helpful?
What broad categories of public understanding of science do you see your project fitting into?

21. Homework recap and discussion
The key strength of our CRPA project was…
One thing we would do differently if we were undertaking it now is…
What practical tools would be helpful?
What broad categories of public understanding of science do you see your project fitting into?
Homework recap and discussion

22. MKA Synthesis Staying true to the science Aggregation
Tools and resources (new and existing)
Innovative products (e.g, going beyond docs)
Community
Audience
Partnerships
Planning
Evaluation

23. Individual Project Level: What Practical Tools Are Needed?
Research Area
Evaluation
Relationship of CRPA to Research Area
Aggregation
Extensions (e.g., curriculum elements)
Partners
Audience
Other extensions
Format
Promotion/Marketing
Distribution
Shelf-life

24. Potential Tools: Concept Phase
Mission & audience statement
Sample timeline and budget for a video project
Sample timeline and budget for a museum exhibit
Sample timeline and budget for an outreach event.
Sample project specification
Deliverables for a subcontract
Evaluation plan
Partnership agreement
Archiving plan
Marketing plan
Social media plan
Curriculum model with standards links
Focus Group/other audience research
Rights articulation

25. Potential Tools: Production Phase
Media production and partnership handbook
Production and post-production checklist
Team roles and responsibility (by format)
Web development plan/ancillary materials
Producing for multiple audiences/multiple user experiences

26. Potential Tools: Distribution Phase
Archiving plan
Metadata record format
Rights agreements/Terms of use
Distribution agreements

27. Potential Tools: Sample Deliverables (inc. links)
Documentary formats
Website
Curriculum
Promotional Materials
Evaluation Surveys, Memos and Reports
Agreements/Distribution Plans/Terms etc.

28. Program Level Considerations
Community/Partnerships
Audience
Shelf life
Marketing/Distribution
Evaluation
What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

29. Community/Partnerships
What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

30. Audience What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

31. Shelf-Life Aggregation
What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

32. Shelf-Life/Aggregation, examples

33. Marketing and Distribution
What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

34. Evaluation What we have done? How to tap/leverage that?
What resources are available now? Needed?
What could be done in the future?

35. What’s next?
For MKA: Final report sharing out. Are there ways we can share this more broadly?
For Projects: We hope that this stimulated ideas for working now and in the future. What are you taking away today?
For NSF: Are there ways NSF can help and recommendations you would make? What are key themes?

36. How can we best inform, influence, and inspire, about science?
Summing Up
How can we best inform, influence, and inspire, about science?

37. Staying in Touch Michele Korf, michelekorf@mkorf.com
Arthur R. Smith,