1. INTEGRATED MARKETING COMMUNICATION

2. MEANING…… Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.marketingcommunicationpromotesellproduct service In Latin, ad vertere means "to turn toward".Latin The purpose of advertising is to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.sponsorsold medianewspaper magazinestelevision advertisementradio advertisementoutdoor advertisingdirect mailnew media

3. Advertising is the best way to communicate to the customers. It informs the customers about the brands available in the market and the variety of products that are useful to them. Advertising is meant for everybody irrespective of the age including kids, young and old. It is done using various media types, with different techniques and methods most suited.

8. Objectives of Advertising Trial Continuity Brand switch Switching back