1. CITADEL RECRUITING & RETENTION
Everyone is a recruiter
Recruiting and Retention go hand in hand
Recruit daily or perish.

2. Recruiting Philosophy
Ability
Academic Qualifications
Attitude & Character
Position

3. Recruiting Process Identification Gathering information
Contact key people: coaches, parents…
Contact prospect: what are you looking for out of your college experience

4. Building the Relationship
Identify key people in prospects life.
What is the most effective way to communicate with the prospect and the people close to them.
Earn their trust
Get a commitment!

5. RETENTION Why does someone leave?
Athletics: playing time, skill level, system.
Academics: difficulty, faculty.
Military environment: honor violations, discipline, structure.
Relationships: peers, Corp vs. Corp squad.