1. Marketing for Dance Teachers
IDTA Business Meetings
May 2013

2. Hello!
I’m Sue Wybrow

3. Why me? My background includes working in these areas:
• 6 years in Market Research & Advertising
• 2 years in TV
• 14 years in Marketing
• Now run an international dance business

4. I love marketing! Today I’d like to share 11.5: Useful Simple
Easy-to-implement
Marketing tips for dance teachers - enjoy!

5. We Can Do It!
Completing just one “Tip” from each of the sections will make a huge difference to your business!

6. Let’s make a plan, Stan! Do you know what you are doing next week?
Do you know what you are doing in December?
Do you have a plan?

7. Tips: Grab a year planner and write in all the school holiday dates
Write in the events you know about
Write what events you want to do
Plan your marketing around these events

8. So let’s kick off with our 11.5 tips…

9. 1. Branding Perception of your business Memorable Unique
Personality of your business
Understanding of what you offer

10. 1. Tips:
Look at your branding through fresh eyes - are you happy with it?
Ask others for their feedback
Is it time for a change/update/refresh?
Graphic designers are affordable - why not ask for a quote

11. 2. Brand Consistency Being instantly recognisable Set guidelines
Set fonts and colours
Consistency throughout
“Dress for the job you want”…

12. 2. Tips: Decide on fonts and colours & stick to them
Look at all your materials:
Letterheads, invoices, s, newsletters, ensure they all use the same font, colours and branding
Create an signature

13. 3. Your Website Are you proud of it?
Does it demonstrate your benefits?
Easy to find information?
Representation of the personality of your business?
It’s your shop window!

14. 3. Tips:
Make yourself a coffee and spend a morning visiting your own website
Go through each page
Would you buy from it? If not, change it!

15. 4. Be found! Listings galore! Keywords! Google Places! SEO Ebay Email
Good, old fashioned posters!

16. 4. Tips: Google “dance classes in {your area}
Look at where other dance classes are listing themselves - list your dance classes
Feature posters in local areas where your customers go, I.e. coffee shops, softplay, libraries - it does work!

17. 5. Videos & Images Limited time to WOW! Helps with being found
Visually demonstrating the benefits
SEO

18. 5. Tips: Use photos of your class where you can
Run a “media” class free of charge to film and photograph (don’t forget consent forms)
Edit video footage in imovie or similar free software, photos in picmonkey or similar

19. 6. Data Capture Absolutely Vital! Enables you to keep in touch
To tailor offers to customers
To preempt upcoming requirements, i.e. birthday parties
To keep front of mind

20. 6. Tips: Start capturing customers and potential customers data by:
Featuring forms on your website
Have sign up forms in class
Offer something free of charge in exchange for customers details, I.e. free first class, discount on party etc.
Recommend a friend in exchange for free class

21. 7. Communicate Regularly and Consistently Newsletters Web Email
Social Media PR
The good old Telephone!

22. 7. Tips:
Send a monthly “newsletter” via free software such as “mailchimp”
customers for their feedback
Update your website regularly
Write a press release for your local paper
Make your customers feel special!

23. 8. Update Your Website Feature useful information Feature benefits
Feature offers/events
Feature case studies
Helps with SEO

24. 8. Tips:
Write the Top 5 Reasons why customers should dance with you and feature it on your website
Write a Top Ten list of why you love dance and feature it on your website
Feature a new testimonial each week - if you don’t have any - then ask for feedback

25. 9. Offers & events Loyalty cards Recommend a Friend Taster Sessions
Workshops within schools
Charity events
Themed events

26. 9. Tips: Trial some offers - buy 5 classes, get 6th FREE
Bring a Friend - get your class FREE
Offer to run a free PPA cover within schools with a view to gaining an after school club
Support a local Charity event

27. 10. Make it EASY! Simple Easy Navigation Easy payments Easy to contact
Easy to buy
Easy to talk to you

28. 10. Tips: Look at your business from a customers point of view:
Is everything as easy as it could be
Set up online payments
Make your phone number visual everywhere
Invite people to communicate with you

29. 11. Get Social Network Communicate Be active in social media
Talk to people
Partner with companies
Fun, fantastic and FREE!

30. 11. Tips: Join a local networking group Tweet and facebook
Join Linked In Dance forums
Follow fellow dance teachers on twitter
Form alliances with other companies

31. 11.5 11.5 marketing tips for dance teachers Postcard to refer to
Website - featuring this presentation
More FREE tips

32. In Summary:
Marketing is common sense as well as fun - don’t try to do everything at once
Take it one step at a time and you will see the benefits to your business
Thank you for your time today

33. Final thought:
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”
Ferris Bueller