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Lord-Art Lomarda, LoveYourself, Inc.
Effectiveness of Community-led Sex-Positive Campaign on HIV Testing for Young Men Who Have Sex With Men in Metro Manila, Philippines: TestMNL
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Background Philippines Predominantly Catholic Country (81%)
Sex-Negative Culture Stigma & Fear Campaigns
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What We Did Used Sex-Positive Campaign Creative & Key Messages (Suck, F*#k, Test, Repeat)
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What We Did Partnered with 8 MSM-friendly Clinics
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What We Did Developed Campaign Products and Website
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What We Did Used Online Platforms to Drive HIV Prevention Efforts
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What We Did Offline Events and Outreach
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Results 18,369 individuals tested for HIV
7,026 YMSM (18-24 y.o.) tested 1,343 YMSM Reactive to HIV 46,910 individuals learned about HIV testing in Metro Manila 79,934+ views on campaign videos Partner clinics reported an average increase in HIV testing of 62.05% compared to previous months the year before
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Conclusions Not only YMSM in Metro Manila has a thirst for sex-positivity Need for more community-led sex-positive campaigns Scale up of the program is needed to provide more opportunity to develop new campaign messages that address key barriers to HIV continuum of care.
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