2. Overview
Blogs and wikis are two Web 2.0 tools that allow users to publish content online
Blogs function as online journals
Wikis are collections of searchable, linked Web pages that users can create or edit collaboratively
Blogs and wikis both offer users a simple way to publish content to the Web without the need to know HTML
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3. Overview
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4. Overview
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5. Understanding Blogs
Users update their blogs by entering new content using a blogging application
Collection of all bloggers (people who post to their blogs) and their blogs is referred to as the blogosphere
A permalink can be used to link to a specific article on a blog
Blog members read and follow a blog
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6. Corporate Blogs (e.g. Google, YouTube)
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7. Understanding Blogs
Citizen journalists share their thoughts about news and events
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8. News and Opinion Blogs (e.g. The Huffington Post)
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9. Searching Frequently Updated Web Content
The World Live Web refers to the ever-changing nature of all types of information on the Web
News headlines
Frequently updated blogs
Updates on social networks
Popular terms on search engines
Chapter 2: Publishing Online

10. Searching Frequently Updated Web Content
Technorati
digg
twitter
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11. Web-Based Blogging Applications
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12. Interacting with a Blogger Blog
Components of most blogging applications include the ability to:
Create and edit blog posts
Configure the blog’s settings
Select a design template and customize its layout
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13. Blogging with Multimedia
Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube
Adding images to a blog enhances the blog
Most blogging applications resize images so that they fit in the content area
Use images in a compressed image format to reduce size
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14. Blogging with Multimedia
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15. Blogging with Multimedia
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16. Blogging with Multimedia
You can embed content in a blog or on a Web page, e.g. YouTube blog
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17. Blogging with Multimedia
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18. Blogging with Multimedia
Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blog
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19. Extending a Blog’s Value
After creating a blog, you should publicize it to increase traffic
Include blog URL in signature
Add links/information to social networking sites
Become an active participant on other blogs
Back (inbound) links and outbound links
Post reciprocal links
Notify search engines (ping) when there is updated content
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20. Extending a Blog’s Value
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21. Extending a Blog’s Value
Advertising is the main source of revenue for most blogs
Leaderboard/banner ads
Skyscraper ads
Context-sensitive text, image, or video advertisements are related to page content
E.g. link
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22. Extending a Blog’s Value
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23. Extending a Blog’s Value
Google AdSense ads displayed on a blog are priced at either
Cost-per-click (CPC)
Paid when users click an advertisement
Cost-per-1000-impressions (CPM)
Paid when the ad appears 1000 times
Blogger offers built-in functionality to work with Google AdSense
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24. Extending a Blog’s Value
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25. Google AdSense
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26. Activity Find “Most Popular Blogs 2017” on Google
Visit one of them and see how ads are used
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27. Understanding Wikis
A wiki is a collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created
Contributors of wikis usually have to register to be able to make changes
Wikis have an open structure allowing users to create new pages and link existing pages
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28. Understanding Wikis
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29. Understanding Wikis
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30. Understanding Wikis
Many wiki providers host wiki applications on their own servers and allow contributors to use their features at no cost
They charge additional fees for increased storage
Domain names assigned by hosting services typically contain elements of both the provider’s and user’s domain name
Custom domain names are shorter and easier to remember
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31. Understanding Wikis
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32. Understanding Wikis
Wikis can be used in many different settings, such as in a college information technology course
Students can post and share their notes
Users can create or edit an article using a WYSIWYG editor
Wiki administrator can track how page was modified over time, and who made each change
Revisions page
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33. Understanding Wikis
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34. Wikipedia Successful online encyclopedia generated by contributors
Contains more than 3.1 million articles
Sandbox page helps users learn how to use the wiki application software
New articles are first posted in a private section until reviewers provide feedback and corrections are made
Moved to live site after corrections are made
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35. Wikipedia
Chapter 2: Publishing Online