1. Candy Condos Eddie Lovell Noah Briones Vikki Rodriguez
TV Effects on Children
Candy Condos
Eddie Lovell
Noah Briones
Vikki Rodriguez
April 16, 2001
COM 436

2. Origins of Children’s Television
History of television
Early children’s television programs
Howdy Doody
Mickey Mouse Club
Sesame Street

3. Educational Television Rules
Start talking early with your kids about tv and movies
Put the family on a tv diet
Create balanced tv watching
Help kids to “see through tv”

4. FCC Rules and Problems Rule: 3 hours a week of core education programs
Problem: Networks list shows like Teenage Mutant Ninja Turtles, Yogi Bear, and the Wheel of Fortune as educational programs
Rule: Must identify educational programs
Problem: Only 2% of parents recognize the meaning of the symbol and that very few tv listings carry this identifying symbol

5. Educational Programs
For children to have fun while developing an enthusiasm and love for learning
Will help kids to learn basic skills that will help them enter school, ready to learn
Good educational shows are Sesame Street, Mister Rogers, and Reading Rainbow
Ready to Learn is a product of Public Broadcasting
The Eddie Files

6. Supporting Educational Programs
In the land of public policy, one letter is considered to represent 10,000 people
Call, write, , or fax your local broadcaster, the networks, your political representatives and even the FCC

7. Children and Advertising
Influence of TV advertising on children
Problems with advertising
Gender Bias
Talking to children about TV advertisements
Common Advertising Strategies

8. Future of Children’s Television
24 - Hour Children’s Channels
Videos and DVDs
Interactive Computer Environment
Virtual Reality

9. Did You Know?
Invented in 1929, television was first introduced to the public at the New York World’s Fair in 1939
The first T.V. licenses were issued by the FCC on July 1, 1941
T.V. began in the U.S. as a vehicle for selling goods and services while providing entertainment
1 in 5 children’s programs designated as educational/informational was found to have little or no educational value

10. More to Know
25% of preschoolers, more than 33% of grade schoolers, and more than 50% of high schoolers have T.V. sets in their bedrooms
The average American child views 20,000 T.V. ads per year
Brand loyalty can begin to established as early as age 2
4 hours of T.V. programming contain about 100 ads

11. Now You Know
By 2001, children ages 4-12 spent an estimated $35 billion a year
In 1998, teens spent a record $141 billion
In 1997, children ages 12 and under influenced the spending of $500 billion