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Forecasting Availability and Overbooking
Chapter 4
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Chapter 4 Objectives Define basic hotel terms
Learn to calculate available rooms for sale using two methods Simple, Unadjusted Room Count Adjusted Room Count Impact of overstays, no-shows, and cancellations Identify solutions to forecast more accurately Understand the concept of overbooking and why hotels practice it
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Hotel Terms
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Hotel Terms Arrival Departure Early Arrival Stayover
A guest scheduled to arrive on a particular day Departure Current guest who is scheduled to check out on a particular day Early Arrival Guest who arrives earlier than their reservation date Stayover Current in-house guest who is staying another night
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Hotel Terms (cont.) Understay or Early Departure Overstay No Show
Guest who checks out earlier than their departure date Overstay Guest who stays longer than their original departure date No Show Guest with a reservation who does not check-in on their arrival date and has not cancelled reservation
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Hotel Terms (cont.) Walk-In Forecast Overbooking Walk
Guests who come to check-in without a reservation Forecast Future projection of business volume Overbooking Committing to more rooms than what is available Walk Sending a guest to another hotel due to not having a room available for them
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Forecasting Available Rooms
The Reservation Process cannot begin without an available room.
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Forecasting Available Rooms
Simple, Unadjusted Room Count Only considers stayovers and arrivals in count If Available Rooms is positive (+) then you have rooms to sell If Available Rooms is negative (-) then you are overbooked Available Rooms = Total Rooms – Stayovers + Arrivals
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Forecasting Available Rooms (cont.)
Adjusted Room Count Considers historical data Considers impacting factors Considers type of reservation Available Rooms = Total Rooms – Out of Order Rooms – Adjusted Stayovers (includes understays and overstays) + Adjusted Arrivals (includes cancellations, no shows and early arrivals)
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Forecasting Available Rooms (cont.)
Total number of rooms in the hotel Does not include rooms that are out of use Out of Order (OOO) Rooms Room temporarily unavailable due to a fixable problem Can be fixed quickly if room is needed Can be sold at a discount “as-is” Out of Inventory (OOI) Rooms Room unavailable for long term due to unfixable problem Cannot be sold today due to unacceptable condition
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Forecasting Available Rooms (cont.)
Automated Inventory Tracking Systems Property Management System (PMS) Computer updates reservations in real time Shows projections weekly, monthly Shows todays arrivals by name, room type, group Shows reservations by quality Show room availability by room type and status Daily Meetings Time in which Management evaluates inventory
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Forecasting Available Rooms (cont.)
Reservation Quality What is the likeliness of the room cancelling? Guaranteed vs. Non-guaranteed Does it have a form of payment to guarantee room or is it on a courtesy hold? Advance Deposit Did the guest pay in advance? Type of reservation 3rd party website Is it part of a group or convention? Is it a business traveler?
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Factors that Impact Forecasting
Guest’s plans change or emergency Weather related Cancellation Policy Is it strict and enforced? Early Departure Fees Require a credit card to guarantee Payment in advance
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Simple, Unadjusted Example
Forecasting Practice Simple, Unadjusted Example Total Rooms (A) Given 1000 Occupied Rooms (B) 950 Expected Check-outs (C) 300 Stayovers (D) (B) – (C) 650 Arrivals (E) 325 Rooms Committed (F) (D) + (E) 975 Rooms Available (G) (A) – (F) 25 Occupancy % (H) (F/A) 97.5%
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Forecasting Practice (cont.)
Adjusted Example Total Rooms (A) Given 1000 Arrivals (E) 325 Occupied Rooms (B) 950 Cancellations (2%) (-) (E) * 2% -7 Expected Check-outs (C) 300 No-Shows (5%) (E) * 5% -16 Understay (6%) (+) (C) * 6% +18 Early Arrivals (1%) (E) * 1% +3 Overstay (2%) (C) * 2% -6 Adjusted Arrivals (E1) 305 Adjusted Departures (C1) 312 Rooms Committed (F) (D) + (E1) 943 Adjusted Stayovers (D) (B) – (C1) 638 Rooms Available (G) (A) – (F) 57 Occupancy (H) (F/A) %
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Forecasting Practice (cont.)
Which formula (simple or adjusted) would you prefer to use as a General Manager to ensure a perfect fill or 100% occupancy? This will be our discussion topic!
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Just because the airlines practice overbooking, why do we?
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Overbooking Widely common practice in Hotels
Way to protect hotel from a loss of revenues Goal is to have a “perfect fill” or 100% occupancy Hotels know the following will occur on any given night: No Shows Early Departures Cancellations
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Overbooking (cont.) Reservations are legal contracts
If a contract is breached, then the innocent party should be compensated If the guest is a no-show, then the hotel should be compensated by means of a no show fee If the hotel does not have a room to accommodate the guest, then the hotel will compensate them by means of a Walk Hotel pays for comparable room at another hotel as well as some other associated costs
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Overbooking (cont.) Ways to minimize the need to overbook
Accuracy in room counts Well Trained Employees No Show Fees Cancellation Policy and Penalties Early Departure Fees Require all reservations to be guaranteed Advance Deposits
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Forecasting Exercise Simple, Unadjusted
Total Rooms (A) Given 350 Occupied Rooms (B) 292 Expected Check-outs (C) 78 Stayovers (D) (B) – (C) ? Arrivals (E) 129 Rooms Committed (F) (D) + (E) Rooms Available (G) (A) – (F) Occupancy % (H) (F/A)
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Forecasting Exercise Adjusted
Total Rooms (A) Given 350 Arrivals (E) 129 Occupied Rooms (B) 292 Cancellations (3%) (-) (E) * 3% ? Expected Check-outs (C) 78 No-Shows (5%) (E) * 5% Understay (3%) (+) (C) * 3% Early Arrivals (1%) (E) * 1% Overstay (2%) (C) * 2% Adjusted Arrivals (E1) E--+ Adjusted Departures (C1) C+- Rooms Committed (F) (D) + (E1) Adjusted Stayovers (D) (B) – (C1) Rooms Available (G) (A) – (F) Occupancy (H) (F)/(A)
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Which Method would you select?
Forecasting Exercise Which Method would you select? WHY?
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