1. CASE STUDY
Male Campaigns

2. Mrec CTR – 0.51%

3. TATA SAFARI
CTR’s
LB – %
Mrec – %
Sky – %

4. CRUZE
ROADBLOCK
CTR – 6.11%

5. CRUZE
LB & MREC
CTR’s
LB %
Mrec %

6. BLACKBERRY
CTR – 1.09%

7. LB CTR – 0.11%
MREC CTR – 0.19%

8. LB CTR – 0.33%

9. CTR’s
LB – %
Mrec – %
Sky – %

10. CTR’s
LB 0.15%
Mrec 0.27%
Sky %
TyExit 1.09%

11. MAILER
Open Rate –14.87%
CTR on opens – 4.56%

12. MAILER
Open Rate – 5.60%
CTR on opens – 9.28%

13. Mailer Open Rate – 6.8%
Ctr on Opens – 11.77%
MAILER

14. MAILER
Open Rate – 5.68%
CTR on opens – 5.44%

15. CTR’s
LB 0.22%
Mrec 0.29%