1. Check Fun, is it fun? The customer satisfaction of Check Fun
Professor:
Charlie Trappey
Team member:
王培凌 李侃紋 洪雅涵 危芷燕

2. Agenda Introduction Literature Review Hypothesis Research Method
The Questionnaires
Results & Discussion

3. Introduction(Taiwan)
Date: 2007 August
The first store: NTNU branch in Taipei
Service: Rent Box

4. Inside

5. In Japan and HK Hong Kong Checker Depot 格仔鋪 China King Box Boxes Shop

6. Concept The main concept is “share rent”
It costs you only $1358-$1858 to rent a box

7. Location

8. Physical store has high rental
Business model
Physical store has high rental
E-store
Check Fun

9. Target customers
Students
Female

10. Competitor-Art Collec

11. Competitor-Art Collec

12. Competitor-Art Collec

13. Motivation
Surrounding by many new competitors How can Check Fun beat them? How can Check Fun win customer loyalty?

14. Literature Review
Perceived performance is defined as beliefs regarding the products attributes, levels of attributes, or outcomes. ( Calotte, Woodruff, and Jenkins 1987)
Performance as a direct antecedent of satisfaction (e.g, Oliver 1980; Oliver and DeSarbo 1988)
Customer satisfaction is widely recognized as a key influence in the formation of consumers' future purchase intentions (Taylor and Baker, 1994)

15. Literature Review
Customer loyalty as been and continues to be defined in some circles as repeat purchasing frequency or relative volume of same-brand purchasing (Tellis, 1988). In Oliver(1997)
In Oliver’s six representations
of satisfaction and loyalty
suggests that satisfaction is
an ingredient of loyalty but
only one of its components
Satisfaction
Loyalty

16. Perceived performance is positive related to customer loyalty
Hypotheses
Overall Satisfaction
Customer Loyalty
Perceived performance
Staff Service
Environment
Product
H1 (+)
H2 (+)
H3 (+)
Perceived performance is positive related to customer satisfaction
Customer satisfaction is positive related to customer loyalty

17. The distribution of sex
Sample Data
Randomly select our samples on the internet or interviewed the shoppers in Check Fun
Collect totally 97 samples and 44 samples are valid
23%
77%
The distribution of sex
The age of samples

18. Sample Data
The samples are mostly students with disposable income arranged from NT5,001 to NT 10,000

19. Sample Data The frequency of visiting Check Fun is about once a month
Most of the customers do only window shopping

20. Analysis and Research Finding
Evaluate the data collected with
five point Likert Scale
Average the quantified figures in each segment

21. Analysis and Research Finding
ANOVA of model 1
The sample regression of model 2
Model 1 SS
d.f. MS
F test
P-value
Regression
.104 1
1.245
.271
Error
3.518 42
.08375
Total
3.622 43
Model 2
Estimator of coefficient
Standard error t
P-value
Constant
-1.619
.867
-1.866
.069
Performance
.658
.146
4.495
.000
Satisfaction
.741
.248
2.994
.005

22. Discussion and Conclusion
Reasons of low repurchase intention
Check Fun is a disorganized store
The products do not have a theme
Customers can always find cheaper products on the Internet
Comments
Improve the quality control
Select more interesting goods
Do more classification
Mark the price more clearly
Make a clearer positioning

23. Thanks for listening