1. Duncan Beeckman dbcn@cbs.nl October 4th 2011
A municipal portal, … finally
Duncan Beeckman October 4th 2011

2. Background (Multidimensional) tables StatLine (1999)
CBSinyourneighbourhood (2008)
CBSforyourbusiness (2009)
CBSintheclassroom (2011)
CBSforlocalgovernment (2011) … finally
A municipal portal, ... finally. October 4th 2011

3. Overview Target groups Motives Approach Examples Result
StatLine to generic
Local goverment requests broad range of (crossed) themes
A municipal portal, ... finally. October 4th 2011

4. Approach Formal contract 12 provinces (2008-12)
Roadshow provinces (2009)
A municipal portal, ... finally. October 4th 2011

5. Approach Ambition Municipal visits, not all (2010)
Needs, wants and possibilities in Vision document
Ambition
CBS (also) as thé statistical bureau for local government
Official start of project Municipal portal
Limited scope: improve accessibility existing CBS material
A municipal portal, ... finally. October 4th 2011

6. x Example in depth Theme Variable Youth Quantity Frequency Regio Age
Tabel 3 : living conditions
Tabel 2: free time
Tabel 1: health and lifestyle
Theme
Variable
Youth
Quantity
Frequency
Location
Regio
Age
Number glasses
Number of times per week
E.g. cafe, home
Prov.
Mun. x
Tabel 4: health characteristics
A municipal portal, ... finally. October 4th 2011

7. Another example Our hobby: municipal redivisions
A municipal portal, ... finally. October 4th 2011

8. Another example Our hobby: municipal redivisions
Increasing size of municipalities
Policy needs more and more on smaller scale
Former municipalities “of the radar”
Variables/ indicators
Súdwest Fryslân
mun. distr-neighb.
Sneek
Regional statistics
One dimension
Regionalized statistics
Multi-dimensional
A municipal portal, ... finally. October 4th 2011

9. Focus! Lots of findings: promotion, availability, overview
2010: CBSin/for successful
Regional and multidimensional needs complex
Next step: AIDA Awareness
Interest
Desire
Action
A municipal portal, ... finally. October 4th 2011

10. So? Special entry for regional users can be successful
Satisfy AIDA-principles
Municipal portal: collection signposts, rather than own website
A municipal portal, ... finally. October 4th 2011

11. Beginning of 2011: ABS General information:
Assist clients in Local Government
to find information and explain
what is available from the ABS
General information:
Since 2008 separate entrance for Local Government
Reason: tailored information for group of key clients
Small regional team
AU: municipalities third layer of government
AU: 559 local entities (on 22 mln people)
A municipal portal, ... finally. October 4th 2011

12. Beginning of 2011: ABS Similarities:
Mainly signpost- and explanatory information and Awareness
No separate satellite, but part of main website
Time for development: 6 manmonths
Actualisation: every quarter
Main product: NRP 300 variables for 670 areas (6 editions)
A municipal portal, ... finally. October 4th 2011

13. Beginning of 2011: ABS Differences/learning points:
Visually recognizable
Lay out and structuur modelled on other target group initiatives
Local government already in the picture since 2003
Influence of local/regional partners limited
Big role for thematic statistics
ABS Geography: impressive
A municipal portal, ... finally. October 4th 2011

14. ABS blueprint
A municipal portal, ... finally. October 4th 2011

15. NSI’s: national versus regional
A municipal portal, ... finally. October 4th 2011

16. CBS prototype
A municipal portal, ... finally. October 4th 2011

17. CBS prototype
A municipal portal, ... finally. October 4th 2011

18. A few products Regional overview
A municipal portal, ... finally. October 4th 2011

19. A few products Regional search engine
A municipal portal, ... finally. October 4th 2011

20. A few products Why not? Under consideration: what not?
A municipal portal, ... finally. October 4th 2011

21. A few products Clear route to tailor made statistics
A municipal portal, ... finally. October 4th 2011

22. A few products Regional divisions Regional time series
Newsletters (promotion!)
Webalias:
A municipal portal, ... finally. October 4th 2011

23. Finally Coming soon: CBSforlocalgovernment
one clear regional entrance for regional users
Thank you for your attention
A municipal portal, ... finally. October 4th 2011