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Section 2 The American Dream in the Fifties

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Presentation on theme: "Section 2 The American Dream in the Fifties"— Presentation transcript:

1 Section 2 The American Dream in the Fifties
Chapter 19 Section 2 The American Dream in the Fifties

2 Businesses Expanding Blue-collar jobs= industrial jobs, manufacturing
White-collar jobs= clerical, managerial, professional, sales, advertising

3 Organization Man Conglomerates Franchise
Corporate climate of conformity

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7 Suburban Lifestyle Highways, affordability of cars allowed for longer commutes to city jobs Suburbs- achieving American dream of a house, good schools, safe environment

8 The baby boom Soldiers return from WWII and …….
The sharp increase in the American birthrate following WWII Why so many babies???? Decreasing marriage age, confidence in future economy, advances in medicine

9 Medicine and Childcare
Dr. Jonas Salk – polio vaccine Dr. Spock – Common Sense Book of Baby and Child Care

10 Women’s Roles Role of homemaker and mother glorified in television shows The Feminine Mystique written by Betty Friedan examines identity crisis Career opportunities limited and earned less money than men

11 Automobile Culture Inexpensive fuel, easy credit, advertising blitz
Living in suburbs, you need a car 1956 Interstate Highway Act Problems – pollution, accidents, road rage, no interaction between those who live in suburbs and in inner cities

12 Consumerism Buying material goods
Higher wages leads to more disposable income and more leisure time

13 Planned Obsolescence Manufacturers purposely designed products to become obsolete in a short period of time New and better products continuously produced First credit cards, installment plans Advertising increases, television helps

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