1. Business Objectives Starter
List possible Business Objectives for a new business just setting up

2. Lesson Objectives All students will understand Most students will
The different types of Business objectives
Most students will
be able to apply these to different business contexts
Some students will
Evaluate the importance of setting SMART objectives
Progress Arrow

3. Task
Discussion points pg 6 – on your

4. Business Objectives Survival Profit Maximisation Sales Maximisation
Profit is surplus of sales revenue over costs
Sales Maximisation
Could be linked to maximising size of the market share (proportion of the market dominated by the firm)
Satisficing
Earning “enough” profit, without maximising
Improve efficiency (productivity)
Return on Investment

5. Social Objectives Customer satisfaction Employee welfare
Sustainability
Ethical - corporate responsibility

6. Task Read “Suma” pg 10 In pairs on your
List the possible objectives of Suma
Ext – how could the success of these be measured?

7. SMART targets Specific Measurable Attainable Realistic Timed
Think Point – look back at your objectives for Suma – are they SMART?

8. Plenary
Write a comprehensive list of SMART objectives for “The joy of Ex Foundation” – from pg 6
Progress Arrow