1. Changes to corporate objectives
Why might an organisation change its objectives?

2. Corporate culture
The accepted norms and customs of a business - ‘the way we do things round here’.

3. Age of organisation Newer businesses often focus on survival.
Older firms may focus on growth and gaining market share.

4. Availability of finance
More money available - more ambitious objectives.

5. Risk profiles of key stakeholders
Higher risk - more ambitious objectives.

6. Ownership
PLC vs Ltd?
Public vs private?

7. State of the economy
Objectives will change as economies move from booms to slumps and back again.

8. Government legislation
New laws might affect what a company is planning to do.

9. Pressure groups
Can force businesses to re-consider their objectives.